Wednesday, September 23, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Jalen Brunson’s $113M Sacrifice Built a Champion—and Created the Knicks’ Next Dilemma

Brunson willingly left nine figures on the table in 2024, a decision that ultimately helped New York win the title.

Geoff Burke-Imagn Images

A month before the Knicks sent five first-round picks across the East River to Brooklyn for another one of his college teammates, Jalen Brunson made a deal with himself and the Knicks. 

Less money for him. More money for the Knicks to pay other stars. 

Brunson signed a four-year, $156 million extension in May 2024, leaving $113 million on the table in order to help the Knicks build a competitive roster around him. 

“Obviously this is no guarantee that we win a championship, right?” Brunson told reporters at a press conference announcing the extension. “This is just me wanting to do my part to help this team try and get one.”

It may go down as the greatest discount in the history of sports. It paid off handsomely for the Knicks and their fans, and Brunson was named Finals MVP on Saturday night after scoring 45 points in the Game 5 win over the Spurs to win the franchise’s first NBA title in 53 years

Had he waited until free agency the following year, Brunson could have signed a five-year deal worth almost $270 million. But his discount allowed the Knicks to build the championship roster around him. Armed with the extra nine figures of payroll flexibility, the Knicks traded for Mikal Bridges and then extended him for four years and $150 million, re-signed Game 4 hero OG Anunoby a five-year, $212 million deal, and traded for Karl-Anthony Towns and his $220 million contract. 

The Knicks’ best player was only the third-highest-paid on the roster this season at $37.7 million, according to Spotrac

He understands what winning is about,” Knicks head coach Mike Brown told reporters after Saturday’s game. “He took a pay cut that I wouldn’t take. Every time they would throw that number in front of me, I would say no, and I feel like I’m a great guy. He set the bar. That set the standard.”

But for the Knicks to run it back, Brunson’s co-star will be faced with a similar choice if the team wants to retain key rotation pieces. 

Karl-Anthony Towns has one of the league’s richest contracts and made $53 million this season. A year ago, the Knicks declined to extend Towns for the two years and $150 million he was eligible for. Towns didn’t take it personally, citing his relationship with Knicks president of basketball operations Leon Rose, who previously represented him. 

Me, Leon and [senior VP of basketball operations] Gersson [Rosas] and everyone, we’re great,” Towns said in December. “I’ll go have lunch with them right now. We’re good.” 

Towns has two years left on his current deal. He’ll make $57 million next season and has a player option for $61 million. 

But the Knicks’ decision to not extend him became much more expensive because of the New Jersey native’s postseason. Brown’s decision to change the offense and have it run through Towns helped spur the Knicks’ dominant 16–3 postseason run. Towns is now eligible for a four-year, $260 million extension, and he performed like a superstar worthy of a max deal through the title run.

Brunson’s sacrifice was extraordinary in pro sports. But something will have to give if the team retains key rotation players Landry Shamet and Mitchell Robinson. 

The Knicks are currently under the luxury tax for next season at $262 million, but likely have to dip into the first apron to re-sign Robinson, the team’s backup center and longest-tenured player. The injury-prone Robinson is one of the league’s best defensive centers when healthy and could start on most NBA teams. 

He made $13 million this season in the final season of a four-year, $60 million deal, but many around the NBA believe he can command more on the open market. 

While representing a smaller part of the Knicks plans, Shamet has his own decision to make. The sharpshooter was perhaps the NBA’s best player this season on the veteran minimum, making just $3 million while shooting 39% from 3. Shamet is an unrestricted free agent and could command the taxpayer mid-level exception at roughly $6 million, if not more. 

After spending recent seasons on non-guarenteed contracts, asking Shamet to take a discount when he can double his salary—or more—doesn’t seem to be realistic. 

The Knicks could also get creative with contracts and backload them, with less money up front to maintain financial flexibility.. 

Brunson will be eligible in 2028—when he’d be 32 years old—for a five-year contract worth up to $420 million. It could be looked at as an overpay for a player at that stage of their career. But Brunson’s impact on the organization has been priceless. 

“Obviously we’d love for them to do right by me,” Brunson told Vanity Fair in February. “I think anyone would. I feel like I sacrificed.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 1, 2026; Salt Lake City, Utah, USA; Utah Jazz forward Cody Williams (5) brings the ball up the court against the Denver Nuggets during the first quarter at Delta Center.

Ryan Smith Doesn’t Want Betting to Take Over Sports

“I think we need a little more moderation in all of it.”
First at FOS

Jazz Owner Backs ‘Stand-Up’ Ballmer, Says NBA Had to Punish Him

“I love Steve; I think he’s an incredible owner,” Ryan Smith told FOS.
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.

Knicks Blame ‘Mistake’ for Sky-High Ticket Prices

The team halted ticket sales and will issue partial refunds.
podcast thumbnail mobile
Front Office Sports Today

9/22/26 – Aikman Waits on ESPN, Paramount Clears Hurdle, Doc Rivers Returns to Booth

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

MLB Raises PE Ownership Limit to 20%

The change happened earlier this summer and wasn’t announced.
September 22, 2026

Presidents Cup Gives Medinah ‘Mount Rushmore’ of Golf Events

The Presidents Cup begins Thursday just outside Chicago.
September 22, 2026

NHL Not Rushing Expansion Decision

The high-stakes decision is developing without any rigid timetable.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 22, 2026

Ohtani Return Gives MLB, Fox a Boost; Judge Heads to IL

The two MLB superstars reverse their roster status from two weeks ago.
Sep 29, 2024; Ile Bizard, Quebec, CAN; Scottie Scheffler of Team USA celebrates with the trophy during the ceremony after the final round of The Presidents Cup golf tournament.
September 22, 2026

Presidents Cup Stipends Cross the $25M Mark This Week

Players and captains began receiving cash payments in 2022.
Jul 18, 2026; Boston, Massachusetts, USA; The Boston Red Sox ground crew remove the field tarp after a rain delay before a game against the Tampa Bay Rays at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images
September 22, 2026

Incoming Nor’easter Could Scramble MLB’s Playoff Seeding Picture

A brutal weather forecast looms over this weekend’s Chicago-Boston series.
First at FOS
September 21, 2026

NFL Has ‘Full Confidence’ Brazil Field Will Be Ready by Sunday

The Cowboys play the Ravens on Sunday in Rio.