Tuesday, September 22, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The Unprecedented GameStop Surge

  • GME jumped 138.02% Wednesday.
  • Retail investors also are pushing up AMC, Bed Bath & Beyond, BlackBerry and Express.
GameStop
Caitie McMekin/News Sentinel

GameStop’s meteoric rise continued with GME shares jumping 138% yesterday. The stock is up more than 1,900% this year.

Wednesday’s spike occurred even after reports emerged that short sellers, including Melvin Capital and Citron, had largely covered their positions. New Mets owner Steve Cohen’s Point72 was part of a $2.75 billion investment on Tuesday to help Melvin cover its shorts.

Tesla founder Elon Musk even jumped on board the GameStop train. On Tuesday night, he tweeted out “Gamestonk!!” with a link to Reddit group WallStreetBets — a community of bullish retail investors who have driven much of the surge.

GameStop’s steep climb has been viewed as a stand against institutional investors.

Those institutional investors meanwhile are warning of similarities between GameStop’s surge and speculative trading mania like the Dot Com bubble of the late 1990s.

The “play by our rules” rhetoric is inspiring retail investors to double down. WallStreetBets posters claim to be shooting for at least a $1,000 per share price for GameStop.

“What it proves is this retail [investor] phenomenon is here to stay,” billionaire investor and Golden State Warriors minority owner Chamath Palihapitiya told CNBC. “There are 2.7 million people inside WallStreetBets. I think they are as important as any hedge or collection of hedge funds.”

Individual investors are also rallying behind a variety of other shorted stocks: 

  • AMC was up 302.02% on Wednesday
  • Bed Bath & Beyond was up 42.39%
  • BlackBerry was up 32.66% 
  • Express was up 214.14% 

Time will tell if GameStop’s dramatic moonshot is a one-time fluke or if retail investors are fundamentally changing the efficiency of markets. GameStop’s market valuation now sits at over $10 billion; the stock’s short-sellers have reportedly lost $5 billion this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kylian Mbappe On

Mbappé Leaves Nike for On As Brand Launches Soccer Division

Thierry Henry joins as the company’s new director of football.
XXXY
Exclusive

Cunningham Controversy Sends XX-XY T-Shirt Sales Surging

Former Levi’s CMO says her brand has seen a huge boost.
Exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Last year, Courtney Williams wore shoes without Moolah Kicks logos.
Jun 5, 2026; San Antonio, Texas, USA; The New York Knicks fans celebrate after the Knicks defeat the San Antonio Spurs in game two of the 2026 NBA Finals at Frost Bank Center.

Knicks Merch Sellers Struggle to Keep Up With Demand

“The hardest part is not keeping all the good vintage Knicks stuff for myself.”
podcast thumbnail mobile
Front Office Sports Today

9/22/26 – Aikman Waits on ESPN, Paramount Clears Hurdle, Doc Rivers Returns to Booth

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.