Friday, September 18, 2026

Could Carlsbad Become the Omaha of College Golf? Momentum Is Building

The North Course at the Omni La Costa resort is hosting the NCAA golf championships for the third time as part of a five-year deal.

NCAA

Omaha. Oklahoma City. Carlsbad?

The NCAA golf championships have reached a fever pitch in Southern California, as the event continues to gain momentum in its third year at what could ultimately be its permanent host site—like the men’s and women’s College World Series have in their respective longtime host cities.

The North Course at the Omni La Costa resort this week is concluding another round of NCAA golf championships as part of a five-year deal. The golf course underwent a $20 million–plus renovation between 2022 and 2024 ahead of its first NCAA hosting duties, which was part of a larger $200 million project at the resort.

Preston Stout from Oklahoma State won the 2026 NCAA men’s golf individual title Monday after finishing first in the four-round stroke play tournament that doubles as a qualifier for the team bracket. The win earns Stout, 21, exemptions into this month’s U.S. Open and the 2027 Masters, if he remains an amateur.

Last week, Stanford won the women’s team title and Texas junior Farah O’Keefe won the individual women’s championship. 

A men’s team champion will be crowned Wednesday. This year’s eight-team D-I men’s championship bracket was set late Monday after UCLA and Stanford prevailed in a wild four-team playoff for the final two spots that included 20 players. Tennessee and North Carolina fell just short.

Amid the thrilling conclusion to this year’s festivities, players, schools, and college golf fans alike have started to become more familiar with La Costa, which from 1969 to 1998 hosted the PGA Tour’s former Tournament of Champions, as well as other major professional events throughout the years.

Total attendance for the men’s and women’s golf championships in Carlsbad was 13,958 in 2024 and 7,884 in 2025, according to an NCAA site selection process draft bid for the 2029-31 events. Ticket prices have ranged from $10 for single-day admission to $84 for all-session passes.

Bidding for the next round of championships opens in July, and host sites will be announced in February 2027.

It is a unique setup in California, as the golf championships are hosted by the University of Texas, whose men’s golf coach, John Fields, has a strong relationship with the Dallas-based Omni resorts. Typically, local universities act as host institutions for NCAA championships.

The original deal to bring the golf championships to Southern California was for 2024 through 2026, but after finding success last year, that was extended to 2028.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Speaker of the House of Representatives Mike Johnson (R-LA) talks with reporters as he arrives prior to the vote in the House of Representatives on its version of the fiscal 2027 National Defense Authorization Act, or NDAA, on Capitol Hill in Washington, D.C., U.S., July 22, 2026.

College Sports Bill Faces Uphill Battle in the House

“The stars have to align in the House for the bill to pass.”
Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.
September 18, 2026

How Lane Kiffin Built College Football’s Most Anticipated Game

Kiffin’s return to Oxford has been nearly 10 months in the making.
Florida State Seminoles head coach Mike Norvell watches the replay. The Florida State Seminoles defeated the New Mexico State Aggies 34-17 at Doak Campbell Stadium on Saturday, Aug. 29, 2026.
September 18, 2026

Norvell’s $48M Buyout Comes Into Focus As FSU Faces Alabama

Florida State fired its AD earlier this week.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.
September 17, 2026

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year
September 17, 2026

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
September 17, 2026

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sam Leavitt LSU
September 17, 2026

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.