Wednesday, November 4, 2026

Collectibles Platform Rally Hits $175M Valuation

guitar_on_phone_screen
Rally/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Collectibles trading app Rally raised $15 million in a funding round led by Wheelhouse, a media and investment business founded by Jimmy Kimmel and “Pawn Stars” creator Brent Montgomery.

The round — which included Kevin Durant’s Thirty Five Ventures and The Ringer founder Bill Simmons — gives Rally a $175 million valuation, and brings its total funding to over $65 million.

Rally allows users to buy and sell equity shares in a wide range of collectibles and has more than 250,000 users on its app.

The platform will use the funding to increase its head count and expand into other collectible categories after making its mark in sports.

  • One Rally listing includes a signed piece of hardwood from Kobe Bryant’s farewell game.
  • The company displayed a Honus Wagner baseball card worth more than $1 million at a private event on Wednesday.

Wheelhouse is reportedly helping Rally launch a podcast and getting some of its items featured on the History channel’s “Pawn Stars.”

Previous Rally investors include Reddit co-founder Alexis Ohanian, Nas, and Porsche Ventures, among others.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.
First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.
podcast thumbnail mobile
Front Office Sports Today

11/3/26 – First CFP Rankings, Wilbon Steps Away, NFL Coaching Hot Seats

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.