Tuesday, September 15, 2026

Blue Jays CEO Says Guerrero Not Ohtani, but Confident He’ll Sign

Blue Jays president and CEO Mark Shapiro typically chooses his words very carefully, which made new optimism about retaining star first baseman Vladimir Guerrero Jr. all the more notable. 

Gerry Angus-Imagn Images

Blue Jays superstar Vladimir Guerrero Jr. is going to remain in Toronto long-term—at least if team president and CEO Mark Shapiro gets his way.

The normally reserved and deliberate Shapiro gave an extended set of comments regarding Guerrero’s upcoming free agency after the 2025 season, which is set to lead the upcoming class of available players, and said the two sides are philosophically closer on a contract extension than what has been previously suggested.

“I think we’re going to sign him. I think we’re going to extend him,” Shapiro said. “We have such a clear alignment on the desired outcome.

“Vlad wants to play his whole career as a Toronto Blue Jay. We want him to end his career in a Blue Jays uniform and be a true legacy player for the Toronto Blue Jays. That’s a pretty good place to start,” he said.

The 26-year-old Guerrero cut off contract extension talks a month ago and previously indicated a substantial financial divide with Toronto. That gap then appeared to winnow as the first baseman later said he was seeking less than $600 million over a long-term deal, a figure far below the record-setting $765 million pact between Juan Soto and the Mets. The Blue Jays have reportedly offered about $500 million over 14 years, with some deferrals that lower the present-day value of the proposal to around $450 million.

“I’ve always felt good about the whole thing,” Guerrero said in response to Shapiro’s comments. “I’m good with that. [I’m] just going to keep working hard and be optimistic, [and] not shut the door on them.”

Public Positioning

Shapiro’s comments may be, at least in part, an attempted signal to the market that no other team will be able to match Toronto’s offer—even as Guerrero has said the Blue Jays “are going to have to compete with 29 other teams.”

Furthering that argument was Shapiro’s assertion that Dodgers superstar Shohei Ohtani stands alone in having an economic justification for his contract that transcends on-field performance. 

“Let me clear. There’s only been one player in my time in Major League Baseball who had a marketing case that significantly and meaningfully offsets the value of his contract. One player. Only one,” Shapiro said, referring to Ohtani. “In every other case, I would say the only other thing that actually sells tickets in the hundreds of thousands is winning. There are players who have magnetic personalities, like Vlad, who amplify winning and can really help, but fans don’t come to see great players on losing teams.”

As Shapiro sought to make that claim, the Blue Jays also came up short in recent years in landing several major free agents, including Ohtani, Soto, and Japanese phenom Roki Sasaki.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Diamond Baseball Holdings Interested in ‘Any and All’ MiLB Teams

The Silver Lake–backed entity remains on the hunt for more teams.
Sam Porter

Private Equity Giant Apollo Taking ‘Hard Look’ at NFL Investment

Apollo isn’t on the NFL’s approved PE list—yet.

Brewers, Rays Make Playoffs, Complicating MLB Labor Fight

The Brewers and Rays both have below-average payrolls.
Sep 9, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the first inning against the Cincinnati Reds at Dodger Stadium.

Ohtani Heads to Injured List as Dodgers Aim for Third Title

The two-way phenom is making a rare trip to the injured list.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.
September 9, 2026

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
September 8, 2026

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.