Thursday, September 24, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
Apr 1, 2026; Salt Lake City, Utah, USA; Utah Jazz forward Cody Williams (5) brings the ball up the court against the Denver Nuggets during the first quarter at Delta Center.

Ryan Smith Doesn’t Want Betting to Take Over Sports

“I think we need a little more moderation in all of it.”
First at FOS

Jazz Owner Backs ‘Stand-Up’ Ballmer, Says NBA Had to Punish Him

“I love Steve; I think he’s an incredible owner,” Ryan Smith told FOS.
David Ellison Paramount

Paramount Settles Antitrust Suit, Clearing Path for WBD Deal

The deal would have significant implications for the companies’ sports portfolios.
podcast thumbnail mobile
Front Office Sports Today

9/24/26 – NFL Ratings Rebound, Dart’s Season Over, Haliburton Flies Southwest

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026 U.S. President Donald Trump gestures ahead of the trophy presentation REUTERS/Hannah Mckay

Donald Trump Not Expected to Join ‘College GameDay’ on Saturday

ESPN does plan to show Trump during its Tennessee–Texas telecast.
Mar 15, 2026; Ponte Vedra Beach, Florida, USA; NBC on-course reporter Jim “Bones” Mackay watches from the first tee during the final round of THE PLAYERS Championship golf tournament. Mandatory Credit: Jeff Romance-Imagn Images
September 24, 2026

Jim ‘Bones’ Mackay Reveals High Cost of Being a Caddie

Mackay was Phil Mickelson’s longtime caddie.
U.S. President Donald Trump receives a jersey from head football coach at Indiana University, Curt Cignetti, as the president hosts the 2026 College Football Playoff (CFP) National Champions from Indiana University at the White House in Washington, D.C., U.S., May 11, 2026. REUTERS/Evelyn Hockstein
September 24, 2026

Will Donald Trump Join ESPN’s ‘College GameDay’ on Saturday?

Trump will attend Tennessee vs. Texas in Knoxville.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Exclusive
September 23, 2026

Linda Cohn Brings Podcast to Bleav

Cohn’s podcast has reached 36,000 subscribers in just over two months.
Mar 3, 2026; Philadelphia, Pennsylvania, USA; Sportscaster Bob Costas before a game between the Philadelphia 76ers and the San Antonio Spurs at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images
September 23, 2026

Bob Costas Praises Pablo Torre’s ‘First-Rate’ Sports Journalism

Meanwhile, Costas bemoaned the demise of his former employer, HBO Sports.
Cynthia Frelund NFL Network
September 23, 2026

Bees and Mac and Cheese: Inside Cynthia Frelund’s Eclectic Investments

Football isn’t the subject where Frelund uses her experience with data.
Sep 20, 2026; Arlington, Texas, USA; Washington Commanders quarterback Jayden Daniels (5) leaps to avoid a tackle by Dallas Cowboys safety Caleb Downs (13) while running with the ball during the second half at AT&T Stadium.
September 23, 2026

NFL Viewership Bounces Back in Week 2

Last Sunday’s NFL games each showed sizable viewership increases.