Friday, October 23, 2026

Adidas Earnings Recover in Q3, But Lockdowns Could Affect Outlook

  • Online sales were up 51% year-over-year.
  • Adidas brand sales fell 2% year-over-year, while Reebok’s were down 7%.
adidas
Scott Taetsch-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

German-based sportswear company Adidas’ revenue recovered in Q3 from a down second quarter, but the company warned it might not have seen the end of its woes with lockdowns in Europe on the rise again.

The company reported that income for the three months ending Sept. 30 was $683 million down from $761.5 million a year earlier. 

Revenues in Q3 decreased 7% to $7.04 billion; Q2 revenue decreased 34%. In the first nine months of 2020, revenues decreased 18% on a currency-neutral basis.

“We saw a strong recovery in our business in Q3,” CEO Kasper Rorsted said in a statement. “Our focus on healthy inventories, profitable sell-through and disciplined sell-in clearly paid off. … At the same time, we kept costs under control and delivered a profit improvement of more than 1.1 billion euros ($1.3 billion) compared to Q2.”

Adidas brand sales fell 2% year-over-year, while Reebok’s were down 7%. 

The company is reportedly looking into selling off the long-struggling Reebok brand, but Rorsted declined to comment on the matter. In Q2, Adidas-specific sales fell 33% while Reebok’s fell 42%.

Over 90% of Adidas’ stores were operational during Q3, up from 83% at the end of the prior quarter. Online sales grew 51% year-over-year after skyrocketing 93% in Q2. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Logo

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.

Physicist Explains Why World Cup Ball Is ‘Flummoxing’ Goalies

New technology, grooves, and altitude all shape the ball’s flight.

Tracy McGrady Buying 80% of ABCD as He Revives Legendary Camp

McGrady is bringing back a piece of basketball history.

Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits

Adidas and Lululemon also face proposed class actions from consumers.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.