• Loading stock data...
Saturday, August 2, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Apple Reportedly Making Push For Global Formula 1 Rights

  • Apple could offer up to $2 billion a year for exclusive Formula 1 media rights.
  • The circuit currently has a variety of media partners across the globe like ESPN and Sky Sports.
Formula 1 drivers in a pack at the start of the Montreal Grand Prix
Eric Bolte-USA TODAY Sports

After seeing unprecedented success in the first season of its 10-year, $2.5 billion media rights deal with MLS, Apple appears to be setting its sights on a more considerable asset.

The tech giant is reportedly showing strong interest in acquiring the worldwide media rights to Formula 1 races, according to BusinessF1 Magazine. Apple may be willing to pay $2 billion annually, which would double what the circuit brings in.

F1 has a long list of broadcast partners that vary by country — from ESPN in the U.S. to Sky Sports in the U.K. to Fox Sports in Australia and Mexico. Some contracts run for at least five more years.

Per the report, Apple could start acquiring rights and pay a pro-rated fee until it attained 100% exclusivity. It is unclear when Apple could make an official bid.

World Views

Should the F1 deal come to fruition, it would align with Apple’s stated sports strategy of going all-out for a property or staying away altogether.

“We’re a global company,” Apple senior vice president of services Eddy Cue said earlier this year. “We have customers in every country in the world … and it’s not exciting for me to have something that you can have but you can’t have.”

Apple tried to acquire the Pac-12’s exclusive media rights this summer before the conference broke apart. Apple was also a finalist in the bidding for NFL Sunday Ticket before negotiations with the NFL fell apart, and the package ended up with Google’s YouTube.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

opinion

ESPN-NFL Deal Still Contends With a Wild Card: Trump’s Approval

Negotiations between the NFL and Disney have been ongoing for four years
Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Jul 26, 2025; Minneapolis, Minnesota, USA; Minnesota Twins shortstop Carlos Correa (4) walks to the dugout after the ninth inning against the Washington Nationals at Target Field.

MLB’s Biggest Buyers in Frantic Deadline Weren’t Top Markets

Teams besides the Dodgers, Mets, and Yankees dominate MLB’s trade deadline.
Happy Gilmore 2

Is ‘Happy Gilmore 2’ Really About LIV vs. PGA Tour?

The movie’s main plotline may sound familiar to many golf fans.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.
July 24, 2025

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.
July 24, 2025

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.
A Peacock sideline reporter holds a microphone with the NBC Peacock logo during Michigan State's football game against Washington on Saturday, Sept. 16, 2023, at Spartan Stadium in East Lansing.
July 24, 2025

‘Unusual’: NBCU’s Surprise Interest in a New Cable Sports Network

Its previous channel NBCSN was shuttered less than four years ago.