• Loading stock data...
Thursday, November 14, 2024

Apple, Meta Compete for Top Fitness Tech, VR Talent

  • Apple has recently unveiled a number of health and fitness products.
  • It’s facing more competition from Meta on wearables, VR, and AR.
Apple-Meta
Design: Alex Brooks

As Apple and Meta continue to make significant investments within the wellness and fitness spaces, retaining top talent has become imperative — and competitive.

Apple, which recently unveiled its Series 7 watch and a number of other health and fitness products, is giving out surprise bonuses to employees in an attempt to keep talent from leaving as it faces more direct competition from Meta on wearables, VR, and AR.

Meta reportedly plans to launch its own smartwatch as early as 2022 and has hired around 100 engineers from Apple in the last few months as it pushes more aggressively into hardware.

  • Meta’s watch will act as a phone, camera, and fitness tracker.
  • While Meta has publicly embraced VR and AR, particularly through its Oculus Quest headset, Apple reportedly has hundreds of employees working on a VR/AR headset and integrations with its existing devices. 
  • Over the summer, an Apple developer noticed code in the Oculus system that suggested that Facebook was considering integrating data from its Oculus Move VR fitness program into Apple’s Health app.

Fitness Is The Future

CEO Tim Cook has said he believes Apple’s lasting legacy “will be in the health and wellness area.” Handing out engineer bonuses of up to $180,000 may help that vision come to fruition.

Apple’s stock is up over 38% on the year, as it climbs toward a $3 trillion market cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
podcast thumbnail mobile
Front Office Sports Today

Is Jerry Jones Holding the Cowboys Back?

0:00

Featured Today

Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
Donald Trump holding a basketball in the White House
October 30, 2024

Mavericks Owner’s $100 Million Trump Donation Dwarfs All Other Sports Owner Political Giving

Dr. Miriam Adelson is one of the most powerful donors in U.S. politics.
Oct 19, 2024; Gainesville, Florida, USA; Florida Gators quarterback DJ Lagway (2) shakes hands while entering the locker room after a game against the Kentucky Wildcats at Ben Hill Griffin Stadium.
October 28, 2024

NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos

Athletic departments nationwide are hiring for what’s become their most important position.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
NFL-Sunday_Ticket
September 3, 2024

Plaintiffs Appeal After $4.7 Billion NFL Sunday Ticket Verdict Tossed

The move was expected after a judge threw out a landmark verdict.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 28, 2024

NBA Hiring Team to Oversee Automated Officiating

The league is coming off a terrible year for officiating.
August 27, 2024

NFL Keeping First-Down Chains After Preseason Tech Test

First-down technology used in preseason won’t make it to Week 1.
Valerenga VAR protest
August 22, 2024

Fans Are Waging War on VAR. Can the Tech Survive the Backlash?

VAR’s place in international soccer is hanging by a thread.
August 20, 2024

NFL Sunday Ticket Is Fixing Its Biggest Product Flaw This Season

Multiview will now be much more customizable.