• Loading stock data...
Monday, January 27, 2025
    More
    Fitness

    Apple Looks to Disrupt Connected Fitness Landscape

    By
    Aug 13, 2020 | 08:09 pm
    UPDATED Aug 13, 2020 | 11:31 pm
    Apple Tim Cook
    Apple
    After Peloton and Nike saw massive growth for their training apps during the pandemic, Apple is now looking to take a bite of that pie. Apple is reportedly developing a new subscription for virtual fitness classes that can be used via an app on the iPhone, iPad and Apple TV.

    It will come as part of Apple One, a bundle for the company’s services like Apple Music and Apple TV+. Other add-ons would include Apple Arcade, Apple News+ and increased iCloud storage. The move is meant to help the company extend consumer loyalty beyond hardware.

    The fitness aspiration is a piece of Apple’s growing focus on healthcare that has included adding more health-related functions to the Apple Watch. Apple One is expected to launch in October, alongside a new iPhone.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Once Abandoned, Portland Is Regaining Its Place in the WNBA
    The next WNBA team is springing up in a once-deserted market.
    Jan 17, 2025; Dallas, Texas, USA; A view of the shoes of Dallas Mavericks guard Kyrie Irving (11) during the second half against the Oklahoma City Thunder at the American Airlines Center.
    by

    China’s Anta Is Fastest-Growing Sneaker Brand on StockX
    Nike broke off its shoe deal with Kyrie Irving in 2022.
    by

    Amateurism Dilemma on Full Display at the College Football Playoff
    The sport has never looked or operated more like a pro league.
    Grant House and about 50 former and current athletes met at the College Football Playoff to discuss organizing efforts.
    by

    Players at the CFP Championship Are Talking About Unionizing
    “It’s really just about our voices being heard,” one player said.

    Featured Today

    PWHL arena
    by

    PWHL’s Sophomore Year Booms in Canada, Has Room to Grow in U.S.
    Attendance is up 30% from last year, the league says.
    October 17, 2011; East Rutherford, NJ, USA; New York Jets fan fireman Ed during the first half against the Miami Dolphins at the New Meadowlands Stadium.
    January 24, 2025

    Superfandom Is a Lifestyle, Business—and Thorn in Some Teams’ Sides
    Rabid fandom has perks—sometimes to the frustration of teams and leagues.
    Jeremiah Smith
    January 22, 2025

    Ohio State’s Title Isn’t As Simple As $20 Million in NIL
    Three lessons from the Buckeyes’ title beyond “pay the best players.”
    January 22, 2025

    Can Upstart Sports Leagues Beat the Grim Start-Up Odds?
    Investors think they can buck the massive failure rate of new enterprises.

    More in Fitness
    Sponsored

    The Surprising Ingredient That Can Improve Your VO2 Max
    In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
    September 4, 2024

    Under Armour Sells MapMyFitness Back to Founders 11 Years Later
    The founders sold the tracking app to the apparel giant in 2013.
    Peloton Bike
    October 31, 2024

    Peloton Earnings Beat Expectations As It Still Loses Subscribers
    Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    A view of a Nike retail store in New York City.
    August 15, 2024

    Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes
    The billionaire hedge-fund executive holds significant influence in the market.
    August 13, 2024

    Federer’s On Brand Continues Surge, Challenging Sportswear Giants
    Earnings weren’t all positive for On, causing a dip in its premarket stock price.
    Peloton
    May 2, 2024

    Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks
    The company has fallen from grace after roaring success in 2020.
    October 18, 2023

    Peloton To Bring Live Sports To Its Fitness Devices
    NBA League Pass will be available to watch on Peloton devices.