• Loading stock data...
Tuesday, October 14, 2025

Apple Expands Fitness+ as Gyms Bounce Back

  • Apple is expanding its subscription workout program to 15 new countries.
  • Meanwhile, gyms are bouncing back.
Apple/Design: Alex Brooks

Apple Fitness+ is expanding to 15 new countries as the at-home fitness movement persists alongside the return of gyms.

The company has paired its subscription workout program with its signature wearable, offering six months of Apple Fitness+ with an Apple Watch purchase. The Watch tracks biometrics such as heart rate, blood oxygen levels, movement activity, and sleep.

Apple’s program will roll out in Brazil, Mexico, Indonesia, Saudi Arabia, and across Europe on Nov. 3.

The expansion comes during a time when many consumers are now choosing to take a hybrid approach to working out — at home and returning to gyms.

  • Peloton is ramping up efforts to bring in a broader audience. The company dropped the price of its connected bike to $1,495 from $1,895 in August and spent 24.5% of its revenue on sales and marketing in the second quarter.
  • The at-home fitness market is still growing, with equipment sales up 20% year-over-year in August, according to the NPD Group. Fitness equipment sales hit $3.7 billion in 2020, 85% above the previous year.

Foot traffic to brick-and-mortar chains like Planet Fitness, 24 Fitness, Gold’s Gym, and Crunch was up 82.2% year-over-year in the third quarter, according to Placer.ai.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Spectrum

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.

MLB Nears Media Shake-Up: ESPN, NBC, Netflix In, Apple Out?

Sources told FOS that local rights are of particular interest to ESPN.
exclusive

MLS Commissioner On Apple TV Deal: Critics ‘Don’t Get It Yet’

“We’re just early,” Garber told FOS when pressed about the deal.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.