• Loading stock data...
Thursday, February 26, 2026

Apple Could Unveil Extreme Sports Watch

  • Apple is reportedly unveiling an extreme sports watch later this year.
  • The model will have a bigger screen and metal casing.
Apple
Apple

Apple is reportedly planning to release a watch geared toward extreme sports athletes.

The rugged version of its Apple Watch Series 8 will have the smartwatch’s largest display yet with 7% more screen area at 2 inches diagonal, a bigger battery, a metal casing, and a more shatter-resistant screen.

  • The standard watches are made out of aluminum.
  • The extra battery will allow athletes to track workouts for longer periods of time.

The standard Series 8 and the extreme sports Series 8 will both be able to take a user’s body temperature and improve tracking measurements like elevation. The standard Apple Watch currently starts at $699.

The extreme sports wearable will reportedly be announced later this year, along with a standard model and an update to the Apple Watch SE. New watches are usually announced with other Apple products in September.

The global smartwatch market is expected to exceed $97.52 billion by 2028.

Wearables for the Win

In the three months ending March 26, 2022, Apple’s Wearables, Home, and Accessories division accounted for $8.8 billion in revenue, up from the $7.8 billion it recorded during the same period the year prior. The company does not disclose a separate wearables figure.

The company recorded $97.3 billion in total net sales for its fiscal second quarter, an increase from $89.6 billion in 2021.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.
Nov 21, 2025; Las Vegas, NV, USA; Mercedes driver George Russell (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

F1 CEO Defends Apple Leap: ‘Bigger’ Reach With ‘Other People’

F1 believes it’s making up for what it’s losing in reach elsewhere.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

Featured Today

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.