• Loading stock data...
Monday, October 13, 2025

Amazon Wants All The Live Sports

  • Amazon has quickly bought up broadcast rights to major soccer leagues across Europe.
  • The company is flush with cash while local broadcasters are struggling due to the pandemic.
Chuck Cook-USA TODAY Sports/Design: Alex Brooks

Amazon has a foot in the door with America’s most popular sport, but it’s advanced even further with Europe’s. 

The company has over 200 million Prime subscribers and is using sports streaming as a way to ensure they stick around long past the pandemic.

Amazon is buying up European soccer rights — taking advantage of pandemic-related conditions that weakened local broadcasters’ balance sheets while ballooning its revenue to $108.5 billion in Q1 2021 alone.

  • The Premier League agreed to roll over its $7 billion in broadcast deals to 2025, which includes a 20-game package with Amazon. The company’s 2019 broadcast of league matches coincided with a record number of new Amazon Prime subscriptions in the U.K.
  • Amazon signed a three-year deal to broadcast Ligue 1 and Ligue 2 games for $893.6 million.
  • In December, the company inked a deal to show Champions League games in Italy from 2021-2024 for a reported $96-108 million per year.
  • Spain’s La Liga modeled its broadcasting rights packages after the deal Amazon signed with the Premier League, perhaps in the hopes of luring Bezos & Co. into a deal. 

Everyone who has Amazon Prime — even if primarily for faster shipping — can watch the matches. The online retail giant airs New York Yankees games and French Open matches, too.

Amazon recently secured its first exclusive NFL deal — a 2022-2033 agreement to broadcast “Thursday Night Football” at $1 billion a season — and may pursue a deal to bring in Peyton Manning as an analyst.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Sanchez Breaks Silence Following Arrest, Hospitalization

Fallout from the Fox analyst’s violent incident continues.
Feb 9, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar performs during the halftime show of Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs at Ceasars Superdome.

Judge Dismisses Drake’s Super Bowl Defamation Suit

The judge said diss tracks aren’t considered facts.
Oct 7, 2018; Cincinnati, OH, USA; Cincinnati Bengals quarterback Andy Dalton (14) and Miami Dolphins free safety Reshad Jones (20) talk with each other after the Bengals defeated the Dolphins at Paul Brown Stadium.

Former Dolphins Safety Lands $9.5M Settlement in Advisor Theft Case

Reshad Jones accused his former financial advisor of stealing almost $2.6 million.
Cleveland Browns quarterback Dillon Gabriel (5) throws as quarterback Shedeur Sanders (12) looks on during rookie minicamp May 9, 2025, in Berea.

Browns Paying $41.6M to 8 QBs, but Only 2 Are on Their..

Cleveland traded Joe Flacco to the Bengals this week.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Aces

WNBA Finals Most Viewed In 25 Years Despite Possible Aces Sweep

Games 2 and 3 have averaged more than 1.2 million viewers.
exclusive
October 10, 2025

Alyssa Lang Joins ESPN NBA Sideline Reporter Ranks

Lang has been a host and reporter for ESPN and SEC Network since 2018.
Spectrum
October 10, 2025

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Oregon Ducks inside linebacker Will Straton celebrates a stop as the Oregon Ducks host the Oregon State Beavers Sept. 20, 2025, at Autzen Stadium in Eugene, Oregon.
October 9, 2025

CBS Eyes Breakthrough As Big Ten Ratings Still Lag Behind SEC

The network will air No. 7 Indiana at No. 3 Oregon on Saturday.
Netflix
October 9, 2025

Netflix Claims Bigger NFL Package ‘Doesn’t Really Fit’ Sports Strategy

Roger Goodell has signaled media-rights conversations could restart next year.
Dana Evans
October 8, 2025

WNBA Starts Finals With Best Viewership Since Inaugural Season

Game 1 averaged 1.9 million viewers on ESPN.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.
October 7, 2025

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.