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Thursday, September 18, 2025

Amazon Reportedly Plans to Launch Sports App

  • Amazon plans to beef up its sports content with a sports-specific app, according to The Information.
  • It could provide a mechanism for Amazon to charge extra for sports viewing rights.
Los Angeles Rams player Van Jefferson talks to reporter on sideline
Kirby Lee-USA TODAY Sports

In 2023, Amazon plans to beef up its sports content even more.

The company has plans to launch a sports-specific app, according to The Information.

  • The app would host all of the live sports that are currently streamed through Amazon Prime Video. 
  • It could provide a mechanism for the tech giant to charge extra for sports viewing rights.
  • Currently, Prime’s $14.99 monthly membership includes access to live sports.

Amazon Prime Video has purchased rights to multiple live sporting events, from the $11 billion deal for “Thursday Night Football” to the MLB.TV regular-season package, select WNBA matchups, and Overtime Elite

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It’s also investing in daily talk shows, like the morning roundtable-style show called “Bonjour Sports Talk.” 

Stream On

CEO Andy Jassy reportedly confirmed that the streamer is interested in acquiring more sports rights. 

The next acquisition could be rights to the Pac-12 Conference, which has made a major push to do a deal with Amazon, Front Office Sports previously reported.

The fifth most-valuable company in the world could also make a move for the NBA, which is seeking $50 billion to $75 billion for its next media rights deal.

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