In 2023, Amazon plans to beef up its sports content even more.
The company has plans to launch a sports-specific app, according to The Information.
- The app would host all of the live sports that are currently streamed through Amazon Prime Video.
- It could provide a mechanism for the tech giant to charge extra for sports viewing rights.
- Currently, Prime’s $14.99 monthly membership includes access to live sports.
Amazon Prime Video has purchased rights to multiple live sporting events, from the $11 billion deal for “Thursday Night Football” to the MLB.TV regular-season package, select WNBA matchups, and Overtime Elite.
It’s also investing in daily talk shows, like the morning roundtable-style show called “Bonjour Sports Talk.”
Stream On
CEO Andy Jassy reportedly confirmed that the streamer is interested in acquiring more sports rights.
The next acquisition could be rights to the Pac-12 Conference, which has made a major push to do a deal with Amazon, Front Office Sports previously reported.
The fifth most-valuable company in the world could also make a move for the NBA, which is seeking $50 billion to $75 billion for its next media rights deal.
![[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images](https://frontofficesports.com/wp-content/uploads/2026/04/USATSI_27010640_168422351_lowres-e1776342969670.jpg?quality=100&w=1024)
