• Loading stock data...
Saturday, July 20, 2024
Join us this September for Tuned In Request to Attend

Pac-12 Pursuing Amazon for Next Media Deal

  • The Pac-12 is interested in selling media rights to Amazon, sources tell FOS.
  • The conference is likely looking for a lucrative deal to attract new members.
Ron Chenoy-USA TODAY Sports

Power 5 conferences and pro leagues are usually chased by TV networks and streamers — not the other way around. 

But with its back against the wall after losing USC and UCLA to the Big Ten, the Pac-12 is hotly pursuing Amazon as a potential media rights partner, sources tell Front Office Sports. The Mercury News first reported a possible union between Pac-12 and Amazon.

“They know they’re in big trouble. The Pac-12 is actively out there trying to see what they can do to survive,” said one source. “They want Amazon. But does Amazon want them?”

Both Amazon and the conference declined to comment when reached by FOS, but at Pac-12 media days this summer, commissioner George Kliavkoff told reporters the conference could likely end up with a digital partner.

  • Amazon is proving to sports leagues it can deliver, thanks to the success of its inaugural broadcast of the NFL’s “Thursday Night Football,” which drew more subscriptions than any other three-hour period in Amazon’s history.
  • The country’s largest online retailer could also generate more revenue for the Pac-12 with sales of jerseys, memorabilia, and other school merchandise.

The Pac-12 is also interested in having Apple stream its games. 

Stirring the Pot

The Pac-12 could also be using the streaming giants as a stalking horse to try to squeeze more money out of current rights partner ESPN. The two sides are “hundreds of millions apart” in negotiations for a new broadcast deal, according to the New York Post.

ESPN declined to comment on the negotiations.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.
July 17, 2024

WNBA Strikes It Rich With $2 Billion In Media-Rights Deals

The WNBA’s boom came at a perfect time.
July 16, 2024

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.