• Loading stock data...
Saturday, July 20, 2024
Join us this September for Tuned In Request to Attend

Pac-12 Reportedly Eyeing Amazon for Next Media Deal

  • The Pac-12 could link up with Amazon on a broadcasting deal.
  • The conference's current deal with ESPN and Fox runs until 2024.
Pac-12
Kyle Terada-USA TODAY Sports

The Pac-12 is taking bids for its next media rights deals — and a tech giant could be a big X-factor at the negotiating table.

The conference is reportedly considering linking up with Amazon, according to the Mercury News. 

  • The Pac-12’s current 12-year deals with Fox and ESPN run until 2024 and carry an average annual value of $250 million.
  • Conference commissioner George Kliavkoff said in July that a deal with a major digital media company is “highly likely.”
  • While Amazon is expecting a dropoff in viewership for “Thursday Night Football” this year as it takes over exclusive rights, a deal with the Pac-12 beginning in 2024 could give the company more time to become a mainstream sports destination.

The Pac-12 is looking to land a deal that would allow it to grow its per-school payout, which was around $33 million in 2020, per tax filings, compared to $54 million from the Big Ten. 

Realignment Pains

The Pac-12 will have to negotiate a new deal without two of its most prominent schools: USC and UCLA have both announced plans to bolt for the Big Ten in 2024.

Last month, the Big Ten struck seven-year deals with Fox, CBS, and NBC collectively worth more than $7 billion.

With the Big Ten and SEC emerging as super conferences through their recent expansions, the Pac-12 and Big 12 explored a partnership, but the Big 12 reportedly ended talks regarding a merger in July.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen A. Smith: Skip and I Are Done As TV Team

The broadcaster delivered the news himself on his YouTube show.

Lamar Jackson, Troy Aikman in Legal Battle Over the Number Eight

The two quarterbacks both have trademarks with the number.

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
July 18, 2024

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

WNBA Strikes It Rich With $2 Billion In Media-Rights Deals

The WNBA’s boom came at a perfect time.
July 16, 2024

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.