Monday, May 4, 2026

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
Nick Wright

Nick Wright Sounds Off on Off-Air Beefs, On-Air Chemistry

“First Things First” was recently nominated for its first Emmy.

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
San Francisco, CA - February 5, 2016- The GeneralÕs Residence at Fort Mason: Stephen A. Smith and Skip Bayless on the remote set of First Take during coverage for Super Bowl 50.(Photo by Tony Avelar / ESPN Images)
exclusive
May 4, 2026

Skip Bayless to Appear on ESPN’s ‘First Take’ on Friday

Bayless previously hosted “First Take” from 2007 to 2016.
Apr 22, 2026; Saint Paul, Minnesota, USA; Minnesota Wild center Joel Eriksson Ek (14) celebrates his goal with teammates during the second period in game three of the first round of the 2026 Stanley Cup Playoffs against the Dallas Stars at Grand Casino Arena.
May 4, 2026

Main Street Sports Now One Step Closer to Official Demise

The embattled regional sports network operator reaches another inflection point.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
May 3, 2026

Kentucky Derby Breaks Viewership Record with 19.6M

The Kentucky Derby is one of the most-watched U.S. sports events.
John Fanta
May 1, 2026

NBC Bets on a Bigger Kentucky Derby Weekend

The Oaks moved to primetime, and Fanta will report from the infield.
Jan 11, 2026; Foxborough, MA, USA; New England Patriots head coach Mike Vrabel looks on before the game against the Los Angeles Chargers in an AFC Wild Card Round game at Gillette Stadium. Mandatory Credit: David Butler II-Imagn Images
May 1, 2026

Schedule Release Could Make Mike Vrabel NFL’s Punching Bag

Unfortunately for Vrabel, the Patriots face the Chargers in 2026.
Mar 4, 2023; Indianapolis, IN, USA; The NFL Network logo on the field at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
May 1, 2026

NFL Network Dark on Comcast in First Carriage Dispute Under ESPN

The dispute does not involve Disney or ESPN’s other channels.