• Loading stock data...
Sunday, November 16, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sailgating

‘Sailgating’: Inside Washington Football’s Tradition on the Water

The pregame experience can cost tens of thousands of dollars.
The Iowa Hawkeyes swarm onto the field Nov. 8, 2025 ahead of a Big Ten Football game against the Oregon Ducks at Kinnick Stadium in Iowa City, Iowa.

Why the Big Ten’s Best Game This Weekend Isn’t on Network TV

No. 21 Iowa at No. 17 USC will air on Big Ten Network.
exclusive

Track CEO Charged With Child Rape Passed USATF-Ordered Background Check

The track world didn’t know about the charges for nearly a year.
exclusive

Drew Brees Gets Green Light from Fox to Call Netflix’s Christmas Day..

Despite banning its talent from working for competitors, Fox is making an exception.

Featured Today

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.

Disney and Google Strike Deal to End ESPN YouTube TV Blackout

ESPN returns to the service in time for college football on Saturday.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
November 14, 2025

NBC Sports, Versant Bring Back Old Sports Media Brands

NBC Sports Network and USA Sports are back in new forms.
Nov 8, 2025; Tuscaloosa, Alabama, USA; Louisiana State Tigers quarterback Garrett Nussmeier (18) under pressure from Alabama Crimson Tide linebacker Deontae Lawson (0) and defensive lineman Keon Keeley (31) during the second quarter of the game at Saban Field at Bryant-Denny Stadium.
November 14, 2025

College Football Viewership Increases Taper Off

A torrid viewership start to the season has slowed down in recent weeks.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
May 11, 2024; Charlotte, North Carolina, USA; ESPN commentator Paul Finebaum is crowned before the match at Bank of America Stadium.
November 14, 2025

11 Potential Successors to Paul Finebaum at ESPN

These college football talkers could rise if Finebaum leaves ESPN for politics.
November 13, 2025

MLS Folding Its Season Pass, Shifting All Games to Apple TV in..

The shift marks a major recalibration of the groundbreaking rights deal.
November 13, 2025

Disney Warns ESPN–YouTube TV Blackout ‘Could Go for a Little While’

The ESPN parent company is preparing for a potentially extended battle.
Troy Aikman
November 13, 2025

Troy Aikman Talks Caleb Williams Controversy, Anti-Aging Routines

“If someone makes a poor throw or a poor decision, they should know that.”