• Loading stock data...
Friday, January 2, 2026

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 6, 2025; New Orleans, LA, USA; Jay Glazer at Fox Sports media day at Ernest N. Morial Convention Center.

How Jay Glazer Has Gone on an NFL Scoop Streak

The NFL insider says his job is to “give you something no one knows.”
Oct 7, 2024; Kansas City, Missouri, USA; NFL hall of fame Troy Aikman prior to a game between the New Orleans Saints and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.

ESPN Says It Has No Issue With Aikman’s Dolphins Adviser Gig

“His schedule remains unchanged,” an ESPN spokesman tells FOS.

How Tom Brady Has Improved in Year 2 on Fox

A veteran Fox NFL producer told FOS what has improved.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
NCAA Womens Basketball: Cal Poly SLO at UCLA
December 29, 2025

‘No Media Here’: UCLA Women’s Basketball Coach Rips Lack of Coverage

Her comments started a wider debate about women’s college hoops coverage.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.
December 31, 2025

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
December 29, 2025

Sports Media Winners and Losers of 2025

Who was up and who was down in sports media this year?
Liam McHugh
December 29, 2025

Liam McHugh Says ‘NHL on TNT’ Is ‘Like a Hockey Locker Room’

McHugh talked to FOS ahead of the Winter Classic in Miami.
Dec 13, 2025; Las Vegas, Nevada, USA; NBA on Amazon announcers (from left) Taylor Rooks, Dirk Nowitzki, Steve Nash, Blake Griffin and Udonis Haslem during the Emirates NBA Cup semifinals at T-Mobile Arena.
December 23, 2025

Biggest Sports Media Talent Moves of 2025

Netflix jumped into the sports podcast business.
Dec 20, 2025; College Station, TX, USA; Pat McAfee reacts prior to the game between the Miami Hurricanes and the Texas A&M Aggies during the first round of the CFP National Playoff at Kyle Field.
December 23, 2025

Say It Ain’t So, Pat: Is McAfee Ending Kicking Contest?

The College GameDay star hinted it was the last kick on Saturday.