Saturday, October 31, 2026

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Series Viewership Shows Impact of Broadcast Schedule Pivot

A pivot to a Friday start date paid higher dividends this year.

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.

NFL’s International Games Surge As Pregame Show Ratings Slip

NFL Network has one more Sunday morning game this season.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
ernie johnson

Ernie Johnson Wants ‘Inside the NBA’ to Continue Without Him

Johnson said he doesn’t want to be “blamed” for ending the show.
October 29, 2026

Skydance Shakes Up CBS, TNT Sports C-Suites After Takeover

Skydance is beginning to remake CBS and TNT.
Nadia DeMarinis/FOS
October 29, 2026

Brian Kelly Not Closing Door on Return to Coaching

Kelly tells FOS he’s willing to listen about a return to the sidelines.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Milwaukee Brewers right fielder Sal Frelick (10) watches his RBI double during the fifth inning of Game 3 of the World Series against the Tampa Bay Rays Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida.
October 29, 2026

Why Fox Downplayed World Series Game 3 Ratings

A Brewers rout and the sports equinox drove viewership far lower.
October 28, 2026

McAfee Details FBI ‘GameDay’ Guidance After Kirk Shooting

He confirmed an FOS story that FBI protected him from assassination attempts.
Apr 3, 2026; Indianapolis, IN, USA; Ernie Johnson looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
October 28, 2026

Ernie Johnson Leaving ‘Inside the NBA’ After 37 Years

He’ll still be around for March Madness and other projects for TNT and CBS.
Sep 14, 2026; Kansas City, Missouri, USA; Broadcaster Pat McAfee prior to a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium.
October 27, 2026

ESPN Stands by McAfee’s ‘Very Real and Valid’ Concerns

An ESPN spokeswoman says the network takes all threats very seriously.