• Loading stock data...
Wednesday, February 11, 2026

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
Dave Portnoy

Dave Portnoy’s Radio Row Un-Banning Is Part of New Barstool Era

Media “is moving towards us. It’s not moving the other way.”
Nov 20, 2025; Houston, Texas, USA; General view of video cameras for Thursday Night Football before the game between the Houston Texans and the Buffalo Bills at NRG Stadium.

Why NFL Coaches Are Calling Amazon About Its Game Data

The streamer is pushing the envelope on analytics.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
February 10, 2026

Super Bowl LX Viewership Down 2%, Draws 124.9 Million Viewers

The NFL title game falls slightly from last year’s record viewership.
February 11, 2026

Bad Bunny Halftime Viewership Fell 7% From Super Bowl Peak

It was the second-most-watched Super Bowl and fourth-most-watched halftime show.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Building Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 10, 2026

MLB Media Set to Handle Half of the League’s Teams in 2026

The shifts highlight the ongoing disruption across sports media.
February 10, 2026

ESPN Takes Over MLB.TV As New Rights Deal Kicks In

The Disney-owned outlet is distributing the league’s out-of-market package.
Daniel Cormier
February 9, 2026

Former UFC Champ Daniel Cormier Touts ‘Historic’ Paramount Deal

“Now we’re in line with the rest of the sports.”
February 9, 2026

Kirk Cousins Weighs Playing and TV With Falcons Future in Doubt

The veteran quarterback told FOS he’s open to more sports media work.