Monday, October 19, 2026

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Taylor Rooks

Taylor Rooks Defends Friendships With Athletes She Covers

“I actually think it sometimes might make it a little bit easier.”
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
podcast thumbnail mobile
Front Office Sports Today

10/19/26 – NBA Limits Prop Bets, Michigan Benches Underwood, Upsets Shake CFB

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.

NBC Sports Faces Pivotal Week

The network and its parent company are at a key inflection point.
October 19, 2026

WNBA Finals Goes Hollywood With ‘Orange Carpet’ Show

E! is bringing red carpet coverage to Game 2 of the Finals.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Opinion
October 15, 2026

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 15, 2026

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.
October 14, 2026

ESPN Not Reaching Out on Clippers Story Was ‘Disappointing’ for Torre

Torre spoke at the FOS Tuned In summit Tuesday.