• Loading stock data...
Tuesday, March 17, 2026

Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 13, 2026; Miami, FL, United States; Dominican Republic first baseman Vladimir Guerrero Jr., left, and center fielder Julio Rodr’guez celebrate scoring a run against the Korea in the second inning during a quarterfinal game of the 2026 World Baseball Classic at loanDepot Park.

WBC Semifinals Featuring US, Dominican Stars Will Be ‘Spectacle’

The international tournament posts more viewership and attendance records.

U.S., WBC Heavyweights Advance With Big TV Weekend Looming

Record viewership is already arriving as the tournament favorites all advance.

NFL Dominates Thanksgiving Week—and Wants Another Night

The league looks to expand its presence over the highly watched holiday.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Auburn head coach Bruce Pearl and his No.1 Tigers celebrate after 94-78 win over Kentucky -- the first win at Rupp Arena since 1988 in SEC basketball Saturday afternoon in Lexington, Kentucky March 1, 2025

Bruce Pearl Emerges as Selection Sunday Villain

The ex-Auburn coach had a tough time hiding his pro-Tigers bias.
Oct 19, 2025; Santa Clara, California, USA; NBC Sports commentator Tony Dungy after the game between the San Francisco 49ers and the Atlanta Falcons at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
March 13, 2026

Why Ex-NFL Coaches Are No Longer Surefire Media Stars

Tony Dungy’s departure from NBC is the latest example of an emerging trend.
Roberto Valenzuela, Jr. and Xander Zayas fight for the NABO/ NABF Junior Middleweight Titles live on ESPN during a Top Rank bout at the American Bank Center on Friday, Sept. 15, 2023, in Corpus Christi, Texas. Zayas won by technical knockout in the fifth round.
March 16, 2026

DAZN Nears Deal With Top Rank

Top Rank’s previous deal with ESPN expired last year.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Lee Hodges plays his tee shot to the 17th hole during the first round of THE PLAYERS Championship golf tournament.
March 13, 2026

Golf Channel Not Interested in PGA Tour Acquisition As Changes Loom

The PGA Tour acquiring Golf Channel has been discussed frequently.
Dec 2, 2025; Waco, Texas, USA; Sacramento State Hornets head coach Mike Bibby speaks with Sacramento State Hornets guard Mikey Williams (1) during a break in play during the first half against the Baylor Bears at Paul and Alejandra Foster Pavilion. Mandatory Credit: Chris Jones-Imagn Images
exclusive
March 12, 2026

Roku to Release Sac State Docuseries

Ex-NBA star Mike Bibby is the Hornets’ head coach.
Mar 7, 2026; Las Vegas, Nevada, UNITED STATES; Donte Johnson (red gloves) fights Cody Brundage (blue gloves) during UFC 326 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
March 11, 2026

UFC Touts Ratings Success of CBS Debut

A portion of UFC 326 was simulcast on CBS last Saturday.
Feb 27, 2026; Indianapolis, IN, USA; NFL media insider Ian Rapoport during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
March 11, 2026

Will Rival Insiders Adam Schefter and Ian Rapoport Team Up?

As ESPN’s acquisition of NFL Network approaches, Rapoport’s contract status looms.