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A candidate for the unofficial National Football League game of the season delivered another major audience for Amazon.
The streaming giant said Monday that it averaged 15.36 million viewers for its Thursday Night Football coverage of the Dec. 18 game between the Rams and Seahawks. The clash, won by Seattle 38–37 in overtime, more than lived up to the extensive pregame hype, and positioned the Seahawks as the current top seed in the NFC playoff race. The viewership beat the comparable game from the 2024 season by 39%.
The audience figure, however, did not match the 19.4 million that Amazon averaged for a Dec. 4 TNF game between the Cowboys and Lions, setting a regular-season record for the four years that the Thursday NFL games have exclusively been on Prime Video.
For the season, though, Amazon is averaging 14.96 million viewers for TNF, up 13% from last year, and up 26% from 2023. The hefty viewership for the Rams-Seahawks game also extended a banner season for the company that included a significant audience bump on Black Friday. That full-season average is also greater than any other provider or combination of providers in the two-decade history of TNF.
In addition to the on-field drama, the Rams-Seahawks game also included Los Angeles receiver Puka Nacua continuing his criticism of the referees. He received a $25,000 fine for those comments.
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