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Amazon is all in on hockey.
On top of two media-rights deals struck this past spring and a third now in development, the online retail and streaming giant intends to quickly build its presence further with the National Hockey League.
“If you look at what we’re doing in sports around the world, we’re really targeting the largest, biggest, tier-one sports in every country, where the games are must-watch [events],” said Jay Marine, Amazon Prime Video global head of sports. Marine appeared Monday at a press conference with NHL commissioner Gary Bettman to tout the company’s new streaming rights deals with the league in Canada. “Of course, in Canada, there is nothing bigger than hockey and the NHL.”
Monday Night Hockey will begin Oct. 14 in Canada, adding a major weekly tentpole to Amazon’s sports portfolio, not unlike how the NFL’s Thursday Night Football operates on Prime Video in the U.S. Amazon and the NHL struck that two-year deal in April, right around when the company also completed a separate, regionally focused rights agreement with the Kraken.
“Our goal is to make [Monday Night Hockey] a huge national event, and we’re going to invest like crazy to do that,” Marine said.
In addition to those media-rights pacts, Amazon is also nearing an agreement with Bally Sports parent Diamond Sports Group to stream that company’s regional sports network content, including some NHL games, through Prime Video. Prime Video’s sister entity Amazon Web Services, meanwhile, has worked with the NHL since 2021 on a wide variety of puck and player tracking, video production, and cloud computing efforts.
Amazon is further backing its hockey broadcast efforts with NHL Coast to Coast, a weekly whip-around show airing Thursday nights in Canada, and a new docuseries, FaceOff: Inside the NHL. The behind-the-scenes series, which will be available globally, premieres Oct. 4.
“I think Amazon will bring the ‘wow’ factor,” Bettman said. “We’re a big deal in Canada, the biggest. They’re going to make us even bigger, give our fans an opportunity to connect with the game in new ways, and maybe break some traditions, which isn’t a bad thing for Gen Zs and Gen As.”
Capital Developments
The NHL, meanwhile, could also see one of the thorniest and longest-running facility issues move closer to completion as the Senators reached an agreement in principle with Canada’s National Capital Commission on a 10-acre parcel of land in Ottawa’s LeBreton Flats district that has been eyed as a site for a new arena and mixed-use development.
Several additional steps still need to be undertaken, but the move comes as a prior memorandum of understanding on the land was set to expire. The arena project has been a key priority for new Senators owner Michael Andlauer, who purchased the club a year ago for $950 million.
“It’s a great first step, but we’ve got a lot of work ahead of us here,” said Senators president Cyril Leeder. “This allows that work to take place.”
The Senators have played at Canadian Tire Centre since the facility’s 1996 opening. The arena has not only grown more outdated, but its location about 16 traffic-clogged miles from downtown Ottawa has been problematic.
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