• Loading stock data...
Saturday, May 18, 2024

Amazon Nears NBA Rights Deal, Eyes Sweep of U.S. Sports Leagues

  • The online retail and streaming giant picks up NHL content to join its presence in the NFL and MLB.
  • The company is also firmly on the hunt for domestic rights for the NBA.
Trevor Ruszkowski-USA TODAY Sports

After picking up two separate pieces of NHL media rights, Amazon is inching closer to a highly rare sweep of the four major men’s U.S. pro sports leagues. 

The online retail and streaming giant has completed a two-year pact with the NHL to stream games on Mondays in Canada, starting with the 2024–25 season, creating a new Prime Monday Night Hockey showcase. Amazon has also struck an additional deal with the Kraken for regional rights to show the NHL team’s games on Prime Video to fans in Washington state, Oregon, and Alaska. 

The company, meanwhile, is separately closing in on a landmark deal to acquire a portion of the NBA’s national rights, according to The Athletic

The hockey pacts add to Amazon’s existing, long-term rights with the NFL for Thursday Night Football and a regional streaming pact with MLB’s Yankees for 21 games this season. Amazon also has a deal with Diamond Sports Group that—if the regional sports network operator’s reorganization bid is approved—will provide bankruptcy exit financing in exchange for an equity stake and a much broader set of regional broadcast rights. 

Exclusive Company

Amazon’s active pursuit of domestic streaming rights to the NBA builds on what the company already does with the league in Brazil. If the latest basketball pursuit is successful, Amazon would have a set of U.S. rights relationships among the most popular American sports properties only rivaled by ESPN. The Disney-owned network currently has national-level domestic rights to the NFL, MLB, NBA, and NHL. 

By comparison, what Amazon is potentially stitching together is an amalgam of national and regional rights. But every other broadcast network and streamer is missing out entirely on one or more of those major leagues in their respective rights portfolios. 

Amazon is scheduled to have its 2024 upfront presentation to advertisers May 14, and its fast-growing sports programming slate is expected to be a central component of that event. 

Copy Link
Link Copied
Link Copied

What to Read

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.

Chaos at the PGA Championship: Here’s What We Know

The No. 1 golfer in the world nearly didn’t make it to Valhalla Golf Club.

The WNBA Rookies Are Creating a New Celebrity Row

Major celebs like Kim Kardashian and Latto are showing up for the newbies.

World’s Best Golfer Arrested Attempting to Enter PGA Championship

Scottie Scheffler was arrested and released by Louisville police Friday morning.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.
Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.
May 11, 2024

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.
May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.
May 5, 2024

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.
May 16, 2024

Amazon’s Thursday Night Fever: Banking on Caitlin Clark’s Impact

Clark makes her home debut for the Indiana Fever on Thursday night.
May 16, 2024

NFL’s Christmas Shake-Up: Netflix and Amazon Will Take It Over in ’25

This is the new-age NFL, where anything goes, if the price is right.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 15, 2024

NFL’s Schedule Points to Network Strategies: Chiefs Lead, Texans Rise

The two-time defending champions are a fixture across many of the league’s tentpole events.
May 15, 2024

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
May 15, 2024

MLB Slams Bally Sports Parent, Calls Blackout of Several Teams ‘Harmful’

The league blasts the bankrupt Bally Sports parent in a new court filing.
May 15, 2024

NFL Signs Three-Year Christmas Day Deal With Netflix

The streamer will show two holiday games in 2024 and one apiece in ’25 and ’26.