Wednesday, May 6, 2026

AllTrails Raises $150M in Fresh Capital

  • AllTrails has raised $150 million in fresh capital.
  • The fitness and travel app received the investment from the growth fund of Permira.
AllTrails/Design: Alex Brooks

AllTrails, a fitness and travel app used for hiking and outdoor recreational activities, has raised $150 million in fresh capital from the growth fund of Permira, a London-based investment firm. 

“As the world opens back up, we’re seeing the staying power of this connection to the outdoors,” CEO Ron Schneidermann told TechCrunch. 

AllTrails will use the fresh capital to expand its business across international markets and grow its workforce. Spectrum Equity will retain its majority stake in AllTrails following the investment, which it bought in 2018 for $75 million. 

Launched in 2010, AllTrails has more than 30 million global users and experienced triple-digit growth in 2020 due to the pandemic. 

  • Last year, the app was installed by 8.7 million users worldwide, an 89% increase year-over-year.
  • It saw monthly active users jump 36% in Q3 2021 compared to the same period last year.
  • The app has reached 1 million users who pay $29.99 per year for the pro version of the app. 

AllTrails marks the second fitness-related investment by Permira in the last year. In September 2020, the investment firm took part in a $450 million Series C funding round for Zwift, an online fitness platform for cyclists and runners.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 16, 2025; Washington, DC, USA; FIFA President Gianni Infantino speaks during a press conference at Audi Field.

FIFA President Compares High World Cup Prices to College Football

The bizarre comparison comes after fans have criticized FIFA over ticket costs.
FanDuel

FanDuel CEO Pushed Out After Five Years Amid Stock Slump

Shares of Flutter, FanDuel’s parent company, are down more than 50% this year.

Kara Lawson Took Amazon Job to Scout WNBA Players for Team USA

Lawson will be a WNBA game analyst for Amazon Prime Video.

Napheesa Collier Admits Engelbert Rant Was For CBA Leverage

The WNBA and WNBPA agreed to a new labor deal in March.

Featured Today

Tottenham Spurs

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.