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Adidas teamed up with connected fitness brand Peloton to create a performance wear and lifestyle apparel collection slated for a March 25 release.
As the world navigates remaining limits on physical closeness, an Adidas representative told Front Office Sports the partnership will emphasize “the togetherness of sport.”
Peloton instructors Robin Arzon, Cody Rigsby, and Ally Love — all Adidas ambassadors — assisted in designing the pieces. “Knowing that our community is so diverse and leaning into that concept was truly the inspiration,” said Love.
Peloton will offer a series of classes next week celebrating the launch, and the companies will create content together for the Peloton app and the Adidas Creators Club loyalty program.
Previously, Peloton partnered with Nike and Lululemon, and it sold 600,000 units of branded apparel last quarter. In February, the connected fitness company reported that its fiscal Q2 2021 was its first $1 billion quarter.
Earlier this month, Adidas reported a 53% bump in online sales for its fourth quarter. Prices for the 11-piece adidas x Peloton SS21 collection range from $30 to $85.
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