• Loading stock data...
Tuesday, July 1, 2025

Adidas Rides With Peloton in New Collab

woman_doing_yoga_in_peloton_shirt
Adidas/Design: Alex Brooks

Adidas teamed up with connected fitness brand Peloton to create a performance wear and lifestyle apparel collection slated for a March 25 release.

As the world navigates remaining limits on physical closeness, an Adidas representative told Front Office Sports the partnership will emphasize “the togetherness of sport.”

Peloton instructors Robin Arzon, Cody Rigsby, and Ally Love — all Adidas ambassadors — assisted in designing the pieces. “Knowing that our community is so diverse and leaning into that concept was truly the inspiration,” said Love. 

Peloton will offer a series of classes next week celebrating the launch, and the companies will create content together for the Peloton app and the Adidas Creators Club loyalty program.

Previously, Peloton partnered with Nike and Lululemon, and it sold 600,000 units of branded apparel last quarter. In February, the connected fitness company reported that its fiscal Q2 2021 was its first $1 billion quarter.

Earlier this month, Adidas reported a 53% bump in online sales for its fourth quarter. Prices for the 11-piece adidas x Peloton SS21 collection range from $30 to $85.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Indiana basketball's Adidas team shoe - January 5, 2025

Steve Madden Sues Adidas to Protect Its Own Use of Stripes

Adidas previously sued Steve Madden over trademark issues.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
June 13, 2025

U.S. Open Merch Pops Thanks to Oakmont’s Squirrel, Viral TikToks

There are more than 400,000 pieces of merchandise available at Oakmont.
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Tom's Watch Bar
June 12, 2025

How the Pacers and Caitlin Clark Boosted One Bar’s Bottom Line

Tom’s Watch Bar hosted John Haliburton for at least five games.
June 12, 2025

U.S. Open Cashing In on Signature Cocktail Trend With Lemon Wedge

Last year, the whiskey cocktail was served more than 50,000 times.
Nike store
June 5, 2025

Which Sportswear Retailers Are Best Positioned to Raise Prices?

Why On can more easily raise prices than Nike.
Mar 23, 2024; New York, New York, USA; Sneakers worn by New York Knicks guard Jalen Brunson (11) during warmups prior to the game against the Brooklyn Nets at Madison Square Garden.
May 21, 2025

Nike to Raise Prices on Sneakers Above $100

Kids products and Air Force 1s won’t be affected.