• Loading stock data...
Friday, February 27, 2026

Active Outdoor Industry Keeps Up Pandemic Boom

Design: Alex Brooks

People are still spending a noteworthy amount of time outdoors as the pandemic carries on.

At a recent Outdoor Retailer trade show, NPD shared some specific numbers behind the unprecedented spike in outdoor activity. In the year ending May 2021, sales of kayaks jumped almost 30%, backpacking tent sales were up nearly 50%, and sleeping bags increased 28%.

The sales correspond to participation numbers from the Outdoor Foundation: 8.1 million more Americans went hiking in 2020 compared to 2019, and 7.9 million more went camping.

Participation in recreational sports like tennis and golf is also growing.

  • The United States Tennis Association said the sport had nearly 3 million first-time players last year.
  • The National Golf Foundation found that the number of active, on-course U.S. golfers increased by 500,000 last year. 
  • Callaway Golf saw net revenue jump from $617 million to $914 million year-over-year.

Skiing has been a hit, too. Richard Hodges, the Nordic director at White Pine Touring in Park City, Utah, says he’s “stunned about the seemingly limitless interest right now in cross-country skiing.”

Overall, revenue from the sports and outdoor segment is estimated to reach $43.6 billion by 2025.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 26, 2026; Indianapolis, IN, USA; A NCAA logo flag at the Hall of Champions at the NCAA National Office.

NCAA, Women’s Tennis Stars Settle Landmark Prize Money Lawsuit

The details of the settlement are still not known.
Greg Norman

LIV’s Post-Greg Norman Shakeup Continues

Two executives have assumed roles held by Norman and another former official.
Jan 28, 2026; Melbourne, Victoria, Australia; Jessica Pegula of United States celebrates her victory over Amanda Anisimova of United States in the quarterfinals of the women’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.

Pegula, Keys Blame ‘Tough’ Tennis Schedule for Rash of Withdrawals

Pegula won in Dubai, then withdrew from a WTA 250 event.
Jack Draper

Indian Wells Triples the Prize Money for Mixed Doubles

The “Fifth Slam” is leaning in to the mixed doubles trend.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.