A new hero has emerged on the American sporting scene: The Michelob Ultra Guy.
A golf fan known only by Mark has gone viral after being spotted last week in the background of a photo taken at the PGA Championship in Tulsa, Oklahoma.
The pic shows a group of fans at Southern Hills Country Club with nearly all of them pointing their cell phones at Tiger Woods — except Mark.
He can be seen cradling an $18 can of Michelob Ultra and watching with his own two eyes.
After capturing the beer company’s attention, Mark now features in an ad and has his own line of merchandise, including a hat and T-shirt featuring the tagline, “It’s only worth it if you enjoy it.”
Looks like taking time away from your screen has even more benefits.
![[US, Mexico, & Canada customers only] Mar 16, 2025; Singapore, SINGAPORE; Joaquin Niemann in action during the final round of LIV Golf Singapore at Sentosa Golf Club.](https://frontofficesports.com/wp-content/uploads/2025/10/USATSI_25690143_168416386_lowres-scaled.jpg?quality=100&w=1024)
