• Loading stock data...
Monday, February 9, 2026

U.S. Women Will Likely Face Toughest World Cup Competition Yet

  • Dominant and cultural influential squad to encounter expanded, improved field.
  • Last two titles have paved the way for wide range of business and cultural successes.
John Hefti-USA TODAY Sports

The U.S. men’s basketball “Dream Team” went from Olympic dominance to medal disappointment in a span of just 12 years. The U.S. Women’s National Soccer Team is trying to avoid a similar fate in the 2023 Women’s World Cup — and faces an expanded and improved field in its bid for an unprecedented three-peat.

The two-time defending tournament champions will play their first game Friday at 9 p.m. ET (Saturday in New Zealand) against Vietnam. But this time around, the road to success that catapulted the U.S. team to global fame and glory in 2015 and 2019 will be undoubtedly more difficult.

The Americans remain the betting favorites, but the WWC field grew from the 24 teams to 32 — the largest ever. The USWNT’s Group E includes the Netherlands, the 2019 runner-up, and the talent gap between traditional powers such as the U.S., England, Germany, and Japan, and the rest of the world is quickly narrowing.

“The world that is catching up is Wales, is Vietnam, is Zambia, Portugal,” said USWNT coach Vlatko Andonovski. “No game is going to be easy.”

Since the 2019 title, USWNT stars including Alex Morgan and the retiring Megan Rapinoe have become household names, winning a slew of major awards and generating millions of dollars in endorsements. Rapinoe also became an outspoken voice on a wide range of social and political issues, and gender pay equity in soccer.

But the team is well aware that the off-field activity and cultural currency are predicated on continued on-pitch success.

“There’s more everything. But nothing happens without what happens on the field,” Rapinoe said earlier this year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.

Eli Manning: Why I Passed On Buying Stake in Giants

Manning told FOS he explored investing in his former team.
February 4, 2026

Mavericks Deal Anthony Davis to Wizards One Year After Luka Trade

Trae Young and Davis are both extension-eligible with Washington. 
Oct 3, 2024; Atlanta, Georgia, USA; Former Atlanta Falcons quarterback Matt Ryan (2) on the sideline before being inducted in the team’s ring of honor at halftime of a game against the Tampa Bay Buccaneers at Mercedes-Benz Stadium.
February 6, 2026

Falcons CEO: Matt Ryan Dual Role With CBS ‘Was Not on the..

Arthur Blank “didn’t want a consultant,” Falcons exec Greg Beadles told FOS.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 3, 2026

Patriots React to Kraft Not Making Hall of Fame: ‘Blows My Mind’

Kraft reportedly did not receive enough votes to be elected.
February 3, 2026

Why the Cavs Can Go Star-Hunting Despite the Dreaded Apron

Cleveland entered the season with the NBA’s highest payroll. 
Apr 23, 2025; Boston, Massachusetts, USA; New England Patriots head coach Mike Vrabel, left, talks with Patriots owner Robert Kraft courtside during the second half of game two of the first round of the 2024 NBA Playoffs between the Boston Celtics and the Orlando Magic at TD Garden.
February 2, 2026

Patriots Defy Odds: Big Free‑Agency Bets Fuel Unlikely Super Bowl Run

New England will still have decent cap space this coming offseason.
February 2, 2026

Seahawks Expected to Hit Market After Trail Blazers Sale Closes

The sale of the Blazers is expected to be completed in March.