Thursday, May 14, 2026

U.S. Women Will Likely Face Toughest World Cup Competition Yet

  • Dominant and cultural influential squad to encounter expanded, improved field.
  • Last two titles have paved the way for wide range of business and cultural successes.
John Hefti-USA TODAY Sports

The U.S. men’s basketball “Dream Team” went from Olympic dominance to medal disappointment in a span of just 12 years. The U.S. Women’s National Soccer Team is trying to avoid a similar fate in the 2023 Women’s World Cup — and faces an expanded and improved field in its bid for an unprecedented three-peat.

The two-time defending tournament champions will play their first game Friday at 9 p.m. ET (Saturday in New Zealand) against Vietnam. But this time around, the road to success that catapulted the U.S. team to global fame and glory in 2015 and 2019 will be undoubtedly more difficult.

The Americans remain the betting favorites, but the WWC field grew from the 24 teams to 32 — the largest ever. The USWNT’s Group E includes the Netherlands, the 2019 runner-up, and the talent gap between traditional powers such as the U.S., England, Germany, and Japan, and the rest of the world is quickly narrowing.

“The world that is catching up is Wales, is Vietnam, is Zambia, Portugal,” said USWNT coach Vlatko Andonovski. “No game is going to be easy.”

Since the 2019 title, USWNT stars including Alex Morgan and the retiring Megan Rapinoe have become household names, winning a slew of major awards and generating millions of dollars in endorsements. Rapinoe also became an outspoken voice on a wide range of social and political issues, and gender pay equity in soccer.

But the team is well aware that the off-field activity and cultural currency are predicated on continued on-pitch success.

“There’s more everything. But nothing happens without what happens on the field,” Rapinoe said earlier this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.

Featured Today

May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.

Bob Myers Will Run Sixers While Leading Hunt for New GM

Myers constructed four championship teams in Golden State. 
May 11, 2026

Clippers Were the Quiet Winners of NBA Draft Lottery

The Clippers will pick fifth in June’s draft. 
May 11, 2026

Braves Earnings Show Promise and Pressure of RSN Shift

The club’s revenue surged, aided in part by the earlier season start.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 11, 2026

Investor Recalls Kang’s Tense Takeover of Spirit

The Spirit’s valuation has increased 4,200% since 2020.
May 10, 2026

Pacers President to Fans After Losing NBA Draft Lottery Pick: ‘I’m Sorry’

Indiana had a 52.1% chance of keeping their pick.
Apr 11, 2025; Dallas, Texas, USA; Dallas Mavericks minority owner Mark Cuban walks off the court after the game against the Toronto Raptors at the American Airlines Center.
May 8, 2026

Why Mark Cuban Bought Into a Canadian Basketball Team

“Canada is producing more stars than any other country.”
May 5, 2026

Dallas Wings Coach: Team Will Play 2027 Games at Mavericks’ Arena

The Wings CEO said that the move is not final.