• Loading stock data...
Sunday, February 1, 2026

U.S. Women Will Likely Face Toughest World Cup Competition Yet

  • Dominant and cultural influential squad to encounter expanded, improved field.
  • Last two titles have paved the way for wide range of business and cultural successes.
John Hefti-USA TODAY Sports

The U.S. men’s basketball “Dream Team” went from Olympic dominance to medal disappointment in a span of just 12 years. The U.S. Women’s National Soccer Team is trying to avoid a similar fate in the 2023 Women’s World Cup — and faces an expanded and improved field in its bid for an unprecedented three-peat.

The two-time defending tournament champions will play their first game Friday at 9 p.m. ET (Saturday in New Zealand) against Vietnam. But this time around, the road to success that catapulted the U.S. team to global fame and glory in 2015 and 2019 will be undoubtedly more difficult.

The Americans remain the betting favorites, but the WWC field grew from the 24 teams to 32 — the largest ever. The USWNT’s Group E includes the Netherlands, the 2019 runner-up, and the talent gap between traditional powers such as the U.S., England, Germany, and Japan, and the rest of the world is quickly narrowing.

“The world that is catching up is Wales, is Vietnam, is Zambia, Portugal,” said USWNT coach Vlatko Andonovski. “No game is going to be easy.”

Since the 2019 title, USWNT stars including Alex Morgan and the retiring Megan Rapinoe have become household names, winning a slew of major awards and generating millions of dollars in endorsements. Rapinoe also became an outspoken voice on a wide range of social and political issues, and gender pay equity in soccer.

But the team is well aware that the off-field activity and cultural currency are predicated on continued on-pitch success.

“There’s more everything. But nothing happens without what happens on the field,” Rapinoe said earlier this year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
Oct 5, 2019; Chicago, IL, USA; US Women's National Soccer Team Coach Jill Ellis speaks to the media during a press conference ahead of her final match as head coach of the US Women's National Soccer Team Coach at Soldier Field.

FIFA’s Jill Ellis Defends Potential Qatar Women’s Club World Cup: U.S. Is..

Qatar is reportedly interested in bidding for the January 2028 tournament.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
opinion

Is It Time You Stopped Hating the Patriots?

This New England team is less detestable than last time. Right?
Jan 28, 2026; Cleveland, Ohio, USA; Los Angeles Lakers guard Luka Doncic (77) dribbles beside Cleveland Cavaliers guard Sam Merrill (5) in the first quarter at Rocket Arena.
January 29, 2026

Luka’s Injury Scare Opens Debate About Safety of Cavs’ Elevated Court

Elevated courts are seen more in college basketball.
January 31, 2026

Giants Co-Owner Steve Tisch Under Fire Over Epstein Emails

Tisch acknowledged a “brief association,” which he says he regrets.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 26, 2026

Steelers Owner Says Mike McCarthy Hire Is About Wins, Not Optics

The western Pennsylvania native is just the team’s fourth head coach since 1969.
January 25, 2026

Winter Storm Forces Widespread Pro, College Game Postponements

Game postponements and cancellations continue to grow.
Jan 17, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) warms up prior to a game against the San Francisco 49ers in an NFC Divisional Round game at Lumen Field
January 25, 2026

NFC Championship Puts Spotlight on Darnold, Stafford Contracts

The matchup marks the latest chapter in Seattle’s $100 million offseason gamble.
Jan 18, 2026; Foxborough, MA, USA; New England Patriots quarterback Drake Maye (10) warms up before an AFC Divisional Round game against the Houston Texans at Gillette Stadiuum
January 24, 2026

Pats-Broncos Reignites an NFL Rivalry for New Generation of QBs

Young stars lead a revival of the once-classic AFC rivalry.