• Loading stock data...
Friday, December 19, 2025
Breakfast Ball is heading to San Francisco with hosts Joe Montana and Jerry Rice. Request to Attend

Bronny James Commits to Play College Basketball With USC Trojans

  • When the younger James steps onto campus, he will be nation’s highest NIL earner.
  • Bronny James has signed an NIL deal with Beats by Dre — the company’s first high school athlete.
Bronny James heads to USC.
Maria Lysaker-USA TODAY Sports

Four-star prospect Bronny James announced his college commitment and won’t be far away from his famous father and family.

James revealed on Instagram that he is committed to USC.

The 19th prospect, according to ESPN 100 for this year, chose the Trojans over Ohio State and Oregon.

When the Sierra Canyon guard steps onto the Los Angeles campus, he will be the top-rated NIL player in men’s college basketball with a $5.9 million valuation, according to On3. James, who was named a McDonald’s All-American in January, has nearly 13 million followers on Instagram and Twitter.

The son of future Hall of Famer LeBron James has signed several deals, including becoming the first high schooler to sign with Beats By Dre. James will also be one of two male high school players already signed to a Nike NIL deal and will be playing for a school with an agreement with the brand.

Another James son is making his way up the basketball ladder.

Bronny’s younger brother, Bryce, signed a deal with Klutch Sports for NIL representation last December. He just completed his sophomore year at Sierra Canyon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 13, 2025; Omaha, Nebraska, USA; Kansas State Wildcats guard PJ Haggerty (4) drives around Creighton Bluejays guard Josh Dix (4) during the first half at CHI Health Center Omaha.

Kalshi Under Fire for Potential Transfer Portal Event Contracts

Polymarket has already had at least one live transfer portal market.
Sep 6, 2025; Norman, Oklahoma, USA; Warde Manuel, Michigan Donald R. Shepherd Director of Athletics on the field prior to a game against the Oklahoma Sooners at Gaylord Family-Oklahoma Memorial Stadium.

Michigan Scandals Under Athletic Director Warde Manuel

The athletic director has led the Wolverines since 2016.
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium.

Everything to Know About Sherrone Moore’s Firing, Arrest

Moore was taken into police custody shortly after news broke.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
Brad Underwood

College Basketball Teams Are Plucking Pros From Abroad Midseason

Illinois signed a Croatian forward earlier this week. 
Nov 28, 2025; Austin, Texas, USA; Texas Longhorns running back Quintrevion Wisner (5) reacts after a long run during the second half against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium.
December 19, 2025

CFP First-Round Tickets See Steep Drop in Second Year

Miami–Texas A&M is this weekend’s most expensive game.
Dec 7, 2025; Kansas City, Missouri, USA; Missouri Tigers guard Sebastian Mack (12) shoots against Kansas Jayhawks guard Melvin Council Jr. (14) and guard Elmarko Jackson (13) during the second half at T-Mobile Center.
exclusive
December 19, 2025

Commissions, Retainer Fees, Exclusivity: Inside Big 12 PE Proposal

The firms would earn a commission for any partnerships or sponsorship deals.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
December 18, 2025

CFP Underdogs JMU and Tulane Are Big Winners in Merch Sales

The playoff underdogs are getting plenty of fan support.
December 18, 2025

Ohio Fired Football Coach Brian Smith Over ‘Extramarital Affairs,’ Drinking

The claims were made in documents obtained by FOS.
Wisconsin middle blocker Carter Booth (52) is shown during their volleyball match Tuesday, September 9, 2025, at the Wisconsin Field House in Madison, Wisconsin. Wisconsin beat UW-Milwaukee 3-0.
December 18, 2025

Why Pro Athletes’ Daughters Are Picking Volleyball

The women’s volleyball Final Four starts in Kansas City on Thursday.
Jacksonville State Gamecocks running back Khristian Lando (22) hoists the trophy as Troy Trojans take on Jacksonville State Gamecocks during the IS4S Salute to Veterans Bowl at Cramton Bowl in Montgomery, Ala. on Wednesday, Dec. 17, 2025. Jacksonville State Gamecocks defeated Troy Trojans 17-13.
December 17, 2025

Separate Group of 6 Playoff? Bowl Season Organizers Would Support It

The future of college football’s postseason remains murky.