Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NWSL Crushes Attendance Record with Media Deal Looming

  • The NWSL beat its previous opening weekend record by nearly 50%.
  • The league is in negotiations for its next set of media deals.
A general view of the field and crowd at Angel City FC versus Gotham FC during the opening weekend of the 2023-24 NWSL season.
Kiyoshi Mio-USA TODAY Sports

The NWSL began its season by surpassing its opening weekend attendance record.

Nearly 31,000 fans packed into San Diego’s Snapdragon Stadium, 22,000 saw Alyssa Thompson’s first goal for Angel City, and a total of more than 90,000 fans came to the league’s first six games — an average of 15,002 — over the first weekend.

That figure was nearly 50% higher than the previous high of 10,150 set last year.

The league topped 1 million total fans last season, with an average of 7,894 across 132 games. That figure was buoyed by Angel City with an average of 19,105 and the Portland Thorns with 15,543. 

An Angel City-San Diego Wave tilt in September at Snapdragon Stadium set the league’s attendance record with 32,000.

If the league can show growing popularity this season, it could pay dividends for years to come: The NWSL is currently in talks with interested broadcasters on its next media deal. The current one with CBS Sports expires after this season.

OL Reign defender Sofia Huerta and Portland Thorns forward Morgan Weaver during an NWSL preseason match.

Endeavor to Stream NWSL Games Overseas for Free

NWSL and Endeavor will launch a free overseas streaming service.
March 26, 2023

Name, Image, and Unlikeness

The NWSL has been added to EA Sports “FIFA 23” game, but some players are angry over how they’re depicted.

“I know you expect women to just be thankful and grateful that you’ve given us a little sliver of publicity, but please stop wasting our time,” tweeted Angel City’s Sydney Leroux. “Some of us are bald.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

David Ellison, CEO of Paramount Skydance, speaks during the Paramount Pictures presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, U.S., April 16, 2026.

Paramount Antitrust Trial Delayed As Ellison Makes Case for Merger

Company CEO David Ellison is much more outspoken about the transaction.
First at FOS

WNBA Season-Ticket Holders Grapple With Soaring Prices

WNBA teams are hiking prices as the league explodes.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

Is This the Beginning of the End for Tony Romo at CBS?

Romo’s leave has elevated J.J. Watt to CBS’s No. 1 team.
podcast thumbnail mobile
Front Office Sports Today

8/5/26 – UFC Freedom 250’s $30M Loss, Bijan’s Record Deal, Infantino Losing Support

0:00

Featured Today

FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
Sep 13, 2024; New York, New York, USA; United States chief executive officer and secretary general JT Batson talks to the media during a press conference introducing Mauricio Pochettino (not pictured) as the new head coach for the United States men's national team at Warner Bros. Discovery Hudson Center. Mandatory Credit: Lucas Boland-Imagn Images
August 4, 2026

U.S. Soccer CEO Dodges Questions on Infantino Support

JT Batson deferred broader questions about Infantino to a September board meeting.
August 4, 2026

6 Takeaways From Larry Berg’s Introduction As MLS Commissioner

Berg told FOS that media revenue is “uncapped upside.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Golf - LIV Golf - Korea - Asiad Country Club, Busan, South Korea - May 31, 2026 Ripper GC's Cameron Smith in action during the fourth round
August 4, 2026

Australian LIV Players Lament Possibility of League Folding

LIV New York is being played this week at Trump Bedminster.
Jul 12, 2026; Baltimore, Maryland, USA; Baltimore Orioles catcher Adley Rutschman (35) waives to the fans before a game against the Kansas City Royals at Oriole Park at Camden Yards. Mandatory Credit: Daniel Kucin Jr.-Imagn Images
August 4, 2026

Red Sox Turnaround Fuels Rutschman Blockbuster

The Red Sox continue their surge as the Orioles’ attempted turnaround fizzles.
August 3, 2026

UFC’s White House Event Lost $30M, but Business Kept Growing

The business grew despite red ink from the June showcase.
August 3, 2026

MLS Taps Private Equity Veteran As Next Commissioner

Don Garber had led the league since 1999.