• Loading stock data...
Saturday, February 28, 2026

Joe Montana Super Bowl Jersey Sets Football Auction Record

  • A Joe Montana jersey went for $1.212 million at auction — a new football jersey record.
  • The jersey was part of an auction collection that earned almost four million in total.
San Francisco 49ers quarterback Joe Montana
San Francisco 49ers

A Joe Montana jersey — worn during two of his Super Bowl wins with the San Francisco 49ers — just set a staggering new record for football jerseys sold through auction.

The jersey reportedly went for $1.212 million through auction marketplace Goldin. That’s more than twice the previous record held by a Tom Brady jersey that sold for $480,000.

Yankees player Aaron Judge grimaces after an at-bat

Aaron Judge Record Home Run Ball Sells for $1.5 Million

The ball’s seller reportedly received a $3 million offer in the fall.
December 19, 2022

Montana won four Super Bowls in his career, but the ones where he wore the auctioned jersey were Super Bowl XIX against the Miami Dolphins and Super Bowl XXIII against the Cincinnati Bengals. During the latter Super Bowl, Montana famously completed his 92-yard drive.

Montana’s jersey was one of several items Goldin had at an auction as part of a collection of Montana’s memorabilia. The ball for his last touchdown pass with the 49ers went for more than $40,000. Even his high school jersey went for a jaw-dropping $36,000. 

The Hall-of-Famer’s collection earned almost four million in total.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 27, 2025; Arlington, Texas, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) and Dallas Cowboys quarterback Dak Prescott (4) greet each other after the game at AT&T Stadium.

NFL Salary Cap Crosses $300M for First Time

The finalized figure is nearly twice the level of a decade ago.
Trump and Nick Saban

Trump’s College Sports Roundtable Includes No College Athletes

The list is subject to change but provides a window into attendees.
Feb 5, 2025; New Orleans, LA, USA; The NFLPA logo at press conference at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

NFLPA Report Cards Leak Despite Ban on Public Release

ESPN first reported the results on Thursday.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball defended by San Francisco 49ers linebacker Garret Wallow (49) and defensive end Keion White (56) during the third quarter in an NFC Wild Card Round game at Lincoln Financial Field.

​​FanDuel Parent Pins Betting Slowdown on Lackluster NFL Season

Flutter Entertainment eyes World Cup as key growth driver.

Featured Today

[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.