• Loading stock data...
Wednesday, September 3, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Olympic Media Rights Awarded to Warner Bros. Discovery, EBU

  • The Olympics has secured its European broadcasters through 2032.
  • Warner Bros. Discovery and the European Broadcasting Union signed a new deal with the IOC.
Olympics
Jerry Lai-USA TODAY Sports

The Olympics have tied down European broadcasters through the next decade.

The International Olympic Committee signed a joint agreement with the European Broadcasting Union and Warner Bros. Discovery covering all European territories from 2026 to 2032.

  • Discovery Communications, which closed its merger with Warner Bros. in April 2022, won European rights to the Olympics in 2015 in a $1.4 billion deal spanning 2018 -2024.
  • Under the new deal, the EBU will offer more than 200 hours of free-to-air coverage of the Summer Games and over 100 for the Winter Games. WBD will be the exclusive pay provider for 49 European territories.
  • The new deal will begin with the Winter Games in Milan in 2026, followed by the Summer Games in Los Angeles in 2028.
NHL

Will NHL Players Compete in Next Olympics? IIHF Wants Answer

The NHL and NHLPA missed the last two Olympics.
January 8, 2023

Winter Wondering

The 2032 Games will take place in Brisbane, but the IOC postponed the selection of a 2030 host. Salt Lake City may be the most likely destination, due to complications with both Sapporo and Vancouver.

The IOC is reevaluating its selection process after the effects of climate change reduced the number of viable host cities. The committee may award hosting duties on a rotating basis instead of picking cities one at a time.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cooper Lutkenhaus

Running Prodigy Ditches High School and College for Nike at 16

Cooper Lutkenhaus is a contender at next month’s track world championships.

Tony Hawk Finds His Enduring Fame ‘Baffling’

The skateboarder said it’s “still kind of a shock” to be recognized.
Grant Fisher

Grand Slam Track Admits It Is ‘Struggling’ To Pay Athletes Millions They’re..

It’s been weeks since a self-imposed deadline to pay athletes $3 million.
Sofi Stadium

Los Angeles Olympics Will be First to Sell Venue Naming Rights

The decision breaks with a longstanding Olympic policy.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”
August 28, 2025

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
September 1, 2025

Lee Corso’s Farewell Delivers Record ‘College GameDay’ Viewership

ESPN averaged 3.5 million viewers, per preliminary figures.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
Tom Brady
August 27, 2025

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
ESPN
August 27, 2025

Disney Sues Sling TV Over $5 Day Passes Granting ESPN Access

Newly introduced short-term subscriptions spark a legal challenge.
August 27, 2025

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.
August 26, 2025

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.