Monday, October 12, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Welcome to Atlanta: College Football’s Capital

  • Atlanta will host this year’s College Football Playoff semifinal and become the first repeat host of the final in 2025.
  • The city has become increasingly central to the college sports world.
Mercedes-Benz-Stadium
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Atlanta, which hosts Saturday’s Peach Bowl, has quietly become hugely important to the college sports world.

This year the Big Peach is hosting the College Football Playoff semifinal, between top-seeded Georgia, based in nearby Athens, and Ohio State. 

  • In 2025, it will become the first repeat host of the CFP Championship, after hosting the final of the 2017 season. Georgia lost that game, but won last year’s championship in Indianapolis.
  • Peach Bowl organizers estimate that the event and Chick-fil-A Kickoff games have brought in $80 million in tax revenue from 1999 to 2021.
  • The Peach Bowl began in 1968 and moved to the Atlanta Falcons and Atlanta United’s Mercedes-Benz Stadium in 2018. The $1.8 billion venue was the site of Super Bowl LIII in 2019.

The College Football Hall of Fame has also moved to Atlanta from South Bend, Indiana.

Texas commit Arch Manning standing on sideline during visit to school.

Arch Manning Will Bring A $3.5M NIL Valuation to Texas

He has an NIL potential higher than this year’s Heisman Trophy winner.
December 21, 2022

Sports Smorgasbord

Atlanta is one of a handful of cities to have an NFL, MLB, NBA, MLS, and WNBA team. The city also had an NHL team from 1999-2011.

It will be one of 16 North American host cities for the 2026 World Cup. 

The city is a contender to add an NWSL team in 2024, when the league is expected to add two new teams. Salt Lake City is likely to regain a team, after losing one the Utah Royals in 2020. Austin, Cincinnati, and Toronto are also thought to be interested.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 20, 2025; Eugene, OR, USA; James Madison Dukes quarterback Alonza Barnett III (14) rushes during the fourth quarter against the Oregon Ducks at Autzen Stadium

James Madison Joins the American Before Sun Belt Exit Fees Rise

JMU’s move beats a pending vote on higher Sun Belt exit fees.

Kentucky Will Pay LSU $500K SEC Field-Storming Fine

The SEC changed its fine policy ahead of the 2025 football season.

Belichick, UNC Score Biggest Win Yet After Rocky Offseason

Belichick’s revamped UNC roster is beginning to show signs of progress.
Marina Williams-Walter Cronkite Sports Network

ASU Hockey Home Opener Marred by Player Collapse Fallout

ASU’s hockey home opener featured more absences amid an ongoing investigation.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

Georgia-Alabama Braces for Hurricane, Trump Won’t Attend

Alabama banned tailgating and all outdoor activities on campus before noon.
Oregon head coach Dan Lanning talks to Oregon quarterback Dylan Raiola on the sideline as the Oregon Ducks face the Oklahoma State Cowboys on Sept. 12, 2026, at Boone Pickens Stadium in Stillwater, Oklahoma.
October 9, 2026

How Oregon Beat College Football’s ‘Impossible’ Backup QB Market

Dylan Raiola will get the first start of his Oregon career on Saturday.
Mar 29, 2026; New Orleans, Louisiana, USA; LSU Tigers mens basketball head coach Will Wade looks on against the Houston Rockets during the first half at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images
October 9, 2026

LSU Finally Reveals 10-Player Roster in Will Wade’s Exhibition Return

The game offered a glimpse into which LSU players are eligible.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Jan 20, 2026; Miami, FL, USA; College Football Playoff executive director Rich Clark during the CFP host committee handoff press conference at Marriott Marquis Miami. Mandatory Credit: Kirby Lee-Imagn Images
First at FOS
October 8, 2026

CFP Director Supportive of 24 Teams, Endorses College Sports Bill

Rich Clark said a potential 24-team Playoff would be “spectacular.”
Farah O’Keefe NCAA
October 8, 2026

No. 1 Women’s Amateur Golfer Discusses Life As an ‘Infant Pro’

Farah O’Keefe won her first NCAA title in June.
October 8, 2026

ICE Has Detained Another College Basketball Player

A Chinese player at Mississippi Valley State was detained Sept. 29.
October 7, 2026

LSU Still Lists Just Four Players on Eve of First Exhibition Game

LSU still doesn’t list enough players to fill out a starting five.