Friday, October 2, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Welcome to Atlanta: College Football’s Capital

  • Atlanta will host this year’s College Football Playoff semifinal and become the first repeat host of the final in 2025.
  • The city has become increasingly central to the college sports world.
Mercedes-Benz-Stadium
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Atlanta, which hosts Saturday’s Peach Bowl, has quietly become hugely important to the college sports world.

This year the Big Peach is hosting the College Football Playoff semifinal, between top-seeded Georgia, based in nearby Athens, and Ohio State. 

  • In 2025, it will become the first repeat host of the CFP Championship, after hosting the final of the 2017 season. Georgia lost that game, but won last year’s championship in Indianapolis.
  • Peach Bowl organizers estimate that the event and Chick-fil-A Kickoff games have brought in $80 million in tax revenue from 1999 to 2021.
  • The Peach Bowl began in 1968 and moved to the Atlanta Falcons and Atlanta United’s Mercedes-Benz Stadium in 2018. The $1.8 billion venue was the site of Super Bowl LIII in 2019.

The College Football Hall of Fame has also moved to Atlanta from South Bend, Indiana.

Texas commit Arch Manning standing on sideline during visit to school.

Arch Manning Will Bring A $3.5M NIL Valuation to Texas

He has an NIL potential higher than this year’s Heisman Trophy winner.
December 21, 2022

Sports Smorgasbord

Atlanta is one of a handful of cities to have an NFL, MLB, NBA, MLS, and WNBA team. The city also had an NHL team from 1999-2011.

It will be one of 16 North American host cities for the 2026 World Cup. 

The city is a contender to add an NWSL team in 2024, when the league is expected to add two new teams. Salt Lake City is likely to regain a team, after losing one the Utah Royals in 2020. Austin, Cincinnati, and Toronto are also thought to be interested.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.
Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.
Exclusive

Where Does New Big East Commissioner Stand on PE?

Commissioner Tim Brosnan told FOS that PE firms have approached the league.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
Sep 26, 2026; Starkville, Mississippi, USA; Mississippi State Bulldogs quarterback Kamario Taylor (1) passes the ball during warm ups prior to the game against the Missouri Tigers at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 1, 2026

Can Mississippi State Keep Kamario Taylor?

Chiefs star Chris Jones has vowed to try to keep Taylor in Starkville.
Arizona State hockey head coach Greg Powers watches his team before a game against UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018,
October 1, 2026

ASU Hockey Coach Administrative Leave Isn’t Enough: Attorneys

They also renewed their calls for an independent investigation.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 1, 2026

College Basketball Player in ICE Custody Allowed to Re-Open Case

Kentucky State’s Senegalese center was detained at the airport on Aug. 7.
September 30, 2026

Ted Cruz: Critics of ESPN ‘College GameDay’ Appearance ‘Partisans’

The Texas Republican defended his appearance in an interview with FOS.
Detroit Cass Tech players warm up ahead of a high school football game against rival Detroit King at Cass Technical High School in Detroit on Friday, Sept. 25, 2026. The Detroit skyline is seen in the background.
September 30, 2026

$399 Rivals Evaluations Test What a Recruiting Ranking Is Worth

Coaches are split on whether rankings still matter in recruiting.
Arizona State Head Coach Greg Powers watches the season opener against Mercyhurst on Saturday, Oct. 5, 2019.
September 30, 2026

ASU Hockey Coach Greg Powers Put On Leave After Player’s Collapse

The move follows growing public pressure from fans, parents, and lawmakers.