In 2023, Amazon plans to beef up its sports content even more.
The company has plans to launch a sports-specific app, according to The Information.
- The app would host all of the live sports that are currently streamed through Amazon Prime Video.
- It could provide a mechanism for the tech giant to charge extra for sports viewing rights.
- Currently, Prime’s $14.99 monthly membership includes access to live sports.
Amazon Prime Video has purchased rights to multiple live sporting events, from the $11 billion deal for “Thursday Night Football” to the MLB.TV regular-season package, select WNBA matchups, and Overtime Elite.
It’s also investing in daily talk shows, like the morning roundtable-style show called “Bonjour Sports Talk.”
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CEO Andy Jassy reportedly confirmed that the streamer is interested in acquiring more sports rights.
The next acquisition could be rights to the Pac-12 Conference, which has made a major push to do a deal with Amazon, Front Office Sports previously reported.
The fifth most-valuable company in the world could also make a move for the NBA, which is seeking $50 billion to $75 billion for its next media rights deal.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
