Sunday, July 26, 2026

Lionel Messi’s World Cup Victory Post Makes Instagram History

  • The post is the most-liked in Instagram history — surpassing a famous egg photo.
  • Messi and Cristiano Ronaldo teamed up to break that same record just one month earlier.
Lionel Messi hoists World Cup trophy in front of fans at Lusail Stadium in Qatar
Yukihito Taguchi-USA TODAY Sports

UPDATE (12/20): This story has been updated to reflect Messi’s post passing the all-time record.

Lionel Messi’s maiden World Cup win has elevated him in discussions about the greatest soccer players of all time. It also gave him the chance to prove he’s still one of the greatest ever on social media.

Messi’s Instagram post celebrating Argentina’s penalty kicks victory over France in Sunday’s epic final has been liked over 62 million times as of Tuesday morning — the most-liked post on the platform all time.

Messi’s post has finally surpassed a picture of an egg that had garnered over 56 million likes after being posted in January 2019.

Two of Messi’s latest posts — a photo with the World Cup trophy on the plane ride back to Argentina and a photo of him sleeping with the trophy — have garnered 36 million (4th all-time) and 32 million likes (7th all-time), respectively.

Just one month ago, at the beginning of the World Cup in Qatar, Messi and Cristiano Ronaldo teamed up for what was then the second-most-liked post.

That photo — from Ronaldo’s account — has been bumped down to third on the all-time list, while Messi’s corresponding post ranks sixth.

Ronaldo also made waves during the tournament: His post following Portugal’s elimination has over 31 million likes — good for eighth-most all-time.

Louis Vuitton campaign featuring Lionel Messi and Cristiano Rolando playing each other in chess

Ronaldo, Messi Team Up for Second-Most-Liked Instagram Post Ever

Ronaldo’s post depicts the pair of all-time greats playing chess.
November 21, 2022

Messi now has seven of the top 20 most-liked posts in Instagram’s history; Ronaldo has three.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How 6 World Cup Games Turned One Man Into a Philadelphia Legend

Jimmy King gave the inside look into Philadelphia’s World Cup.

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.

The 2030 World Cup Wish List

FIFA is at a crossroads on several key issues.
President Donald Trump and FIFA President Gianni Infantino present the World Cup Trophy to Spain during the FIFA World Cup 2026 final between Argentina and Spain at New York New Jersey Stadium on Sunday, July 19, 2026, in East Rutherford, NJ.

Trump Ties Put Infantino Under Growing Ethics Scrutiny

Two formal complaints have been filed, and Norway may add another.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion
July 24, 2026

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 24, 2026

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Miami Beach, FL - January 31, 2020 - Miami Beach Convention Center: Mike Golic Jr (l), Mike Golic Sr, Trey Wingo and Drew Brees on the set of Golic and Wingo during Super Bowl LIV week. (Photo by Allen Kee / ESPN Images)
July 24, 2026

What The Golics Hope to Accomplish in ESPN Return

“The Golics” will debut on Aug. 3.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
Jul 22, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Connecticut Sun forward Diamond Miller (1) defends in the second half at Gainbridge Fieldhouse.
July 23, 2026

USA Today Updates Caitlin Clark Column After Backlash

Armour’s column was “clearly labeled as Opinion,” USA Today tells FOS.
July 23, 2026

Peacock Turns Profit 6 Years After Launch—With World Cup Bump

The streaming service reached a long-awaited “milestone.”