• Loading stock data...
Thursday, September 18, 2025

Brian Robinson Photo Leads to 2,000% Spike for Big Hat Company

  • Noggin Boss said Monday was one of the biggest sales days in company history.
  • The company appeared on “Shark Tank” earlier this year.
Washington Commanders running back Brian Robinson wears large hat while celebrating with teammates after game
Washington Commanders

An internet moment has led to the latest craze in novelty apparel.

It all began when a photo of Commanders RB Brian Robinson wearing a massive hat in the team’s locker room went viral after Washington defeated Atlanta 19-13 on Sunday.

Robinson said he got the hat from a friend with a “big hat” company. That company is Noggin Boss, which sells the oversized hats starting at $75.

Noggin Boss appeared on “Shark Tank” earlier this year and secured a deal with Daymond John for 30% of the company.

It has official partnerships with the Dallas Mavericks and Arizona Cardinals — but nothing has helped sales more than Robinson’s unofficial endorsement.

Per TMZ, hat orders spiked an unbelievable 2,000%, and Monday was one of the company’s biggest sales days.

Founders of Noggin Boss Gabe Cooper and Sean Starner pose in large hats in front of desert back drop
exclusive

How Noggin Boss Became the Next Big Thing in Sports Apparel

The Brian Robinson photo was just the latest moment in company history.
December 9, 2022

The hats have caught on in a huge way in the sports world, with Scott Van Pelt wearing it on one of his “SportsCenter” shows, and many prominent sports teams and personalities creating photoshops with the big hats.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

$3.8 Billion Commanders Stadium Deal Approved Despite Late Drama

A decisive final vote on the stadium followed some last-minute snags.
Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.

CFB TV Ratings Stay Hot As Georgia-Tennessee Sets ABC High of 12.6M

ABC has had four games that have topped 10 million viewers this season.
Maria Taylor

Maria Taylor Talks About ‘Moving Differently’ in ESPN-NBC Jump

Taylor will be NBC Sports’ lead NBA and WNBA studio host.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.