• Loading stock data...
Saturday, July 19, 2025

Brian Robinson Photo Leads to 2,000% Spike for Big Hat Company

  • Noggin Boss said Monday was one of the biggest sales days in company history.
  • The company appeared on “Shark Tank” earlier this year.
Washington Commanders running back Brian Robinson wears large hat while celebrating with teammates after game
Washington Commanders

An internet moment has led to the latest craze in novelty apparel.

It all began when a photo of Commanders RB Brian Robinson wearing a massive hat in the team’s locker room went viral after Washington defeated Atlanta 19-13 on Sunday.

Robinson said he got the hat from a friend with a “big hat” company. That company is Noggin Boss, which sells the oversized hats starting at $75.

Noggin Boss appeared on “Shark Tank” earlier this year and secured a deal with Daymond John for 30% of the company.

It has official partnerships with the Dallas Mavericks and Arizona Cardinals — but nothing has helped sales more than Robinson’s unofficial endorsement.

Per TMZ, hat orders spiked an unbelievable 2,000%, and Monday was one of the company’s biggest sales days.

Founders of Noggin Boss Gabe Cooper and Sean Starner pose in large hats in front of desert back drop
exclusive

How Noggin Boss Became the Next Big Thing in Sports Apparel

The Brian Robinson photo was just the latest moment in company history.
December 9, 2022

The hats have caught on in a huge way in the sports world, with Scott Van Pelt wearing it on one of his “SportsCenter” shows, and many prominent sports teams and personalities creating photoshops with the big hats.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 7, 2024; Las Vegas, NV, USA; Calais Campbell (middle) receives the NFLPA Alan Page Community Award from executive director Lloyd Howell (left) and president) JC Tretter (right) at the NFLPA Press Conference at the Mandalay Bay Convention Center prior to Super Bowl LVIII.

What Comes Next After NFLPA Chief’s Sudden Resignation?

Howell quit on his own accord; he was not forced out.

New NFLPA Head Will Face Multibillion-Dollar Decisions

The next NFLPA leader will wrestle with a series of pressing issues.
exclusive

Bill Belichick UNC Series Heading to Hulu After ‘Hard Knocks’ Breakdown

The series lands at Hulu after a deal with HBO fell through.
Lloyd Howell

Scandal-Ridden NFLPA Chief Lloyd Howell Quits

The union executive director stepped down late Thursday night.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.