• Loading stock data...
Saturday, September 13, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Pac-12 Pursuing Amazon for Next Media Deal

  • The Pac-12 is interested in selling media rights to Amazon, sources tell FOS.
  • The conference is likely looking for a lucrative deal to attract new members.
Ron Chenoy-USA TODAY Sports

Power 5 conferences and pro leagues are usually chased by TV networks and streamers — not the other way around. 

But with its back against the wall after losing USC and UCLA to the Big Ten, the Pac-12 is hotly pursuing Amazon as a potential media rights partner, sources tell Front Office Sports. The Mercury News first reported a possible union between Pac-12 and Amazon.

“They know they’re in big trouble. The Pac-12 is actively out there trying to see what they can do to survive,” said one source. “They want Amazon. But does Amazon want them?”

Both Amazon and the conference declined to comment when reached by FOS, but at Pac-12 media days this summer, commissioner George Kliavkoff told reporters the conference could likely end up with a digital partner.

  • Amazon is proving to sports leagues it can deliver, thanks to the success of its inaugural broadcast of the NFL’s “Thursday Night Football,” which drew more subscriptions than any other three-hour period in Amazon’s history.
  • The country’s largest online retailer could also generate more revenue for the Pac-12 with sales of jerseys, memorabilia, and other school merchandise.

The Pac-12 is also interested in having Apple stream its games. 

Stirring the Pot

The Pac-12 could also be using the streaming giants as a stalking horse to try to squeeze more money out of current rights partner ESPN. The two sides are “hundreds of millions apart” in negotiations for a new broadcast deal, according to the New York Post.

ESPN declined to comment on the negotiations.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.

Featured Today

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
September 5, 2025

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.