• Loading stock data...
Tuesday, April 7, 2026

Real Salt Lake Inks Major Stadium Naming Rights Deal

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.
Jeffrey Swinger-USA TODAY Sports

Major League Soccer club Real Salt Lake has reportedly secured a stadium naming rights deal with America First Credit Union worth nearly $100 million over 15 years, per Sportico.

As part of the pact, America First — a federally chartered credit union based in Utah that has partnered with RSL since 2005 — will have branding and activations throughout the venue.

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.

In January, Smith Entertainment Group and David Blitzer — co-owner of the Philadelphia 76ers, New Jersey Devils, Cleveland Guardians, and Crystal Palace — purchased RSL for $400 million.

The deal included private equity firm and MLB, NBA, NHL, and PLL investor Arctos Sports Partners as a limited partner.

More New Names

On Monday, Inter Miami — co-owned by David Beckham — struck a training facility naming rights deal with Florida Blue, the state’s Blue Cross Blue Shield healthcare company.

Located in Fort Lauderdale, the 50,000-square-foot facility — now known as the Florida Blue Training Center — opened in 2020 and cost $60 million to build.

Inter Miami is nearing a deal for a new $1 billion stadium and complex.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Three MLB Teams Move Games to Avoid Cold Weather

The Guardians, White Sox, and Mets are moving night games.

Red Sox Skid, Liverpool Unrest Puts FSG Under Mounting Pressure

Fans of two Fenway Sports Group-owned teams are growing restless.
Apr 22, 2022; Chicago, Illinois, USA; Chicago Bulls executive vice president of basketball operations Arturas Karnisovas (right) talks with general manager Marc Eversley (left) before game three of the first round for the 2022 NBA playoffs against the Milwaukee Bucks at United Center. Mandatory Credit: Kamil Krzaczynski-USA TODAY Sports

Bulls Finally Pull Plug on Karnišovas–Eversley Era

The move comes one week after the Bulls waived Jaden Ivey.

Michael Malone Set to Be Next North Carolina Basketball Coach

Malone was working as an NBA analyst for ESPN.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.