Thursday, November 12, 2026

Saudi PIF Levels Up, Make Second $1B Gaming Investment

  • The Public Investment Fund will purchase an 8.1% stake in Embracer Group.
  • The stake is valued at $1.05 billion.
Embracer Group

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Public Investment Fund, Saudi Arabia’s sovereign wealth fund, will acquire 100 million shares in Embracer Group, marking its second $1 billion investment in Swedish gaming. 

Savvy Gaming Group, a gaming company fully backed by the PIF, will make the acquisition. 

  • The PIF will purchase an 8.1% stake in Embracer.
  • The stake is valued at $1.05 billion. 

The pending acquisition by Savvy Gaming comes after it purchased Swedish esports tournament and league operators ESL and FACEIT in January 2022 for a combined $1.5 billion. 

Embracer, a video game and media holding company, has a portfolio that includes more than 230 games. It generated $534 million in revenue in fiscal Q4, a 117% increase year-over-year. 

The holding company has made several acquisitions and mergers over the last few years. 

In November 2020, Embracer purchased 12 game studios and a PR firm in a single day. Last February, it announced plans to acquire mobile game maker Easybrain for $640 million. 

Two months later, Embracer closed its merger with Gearbox Entertainment in a deal worth $1.3 billion. Last month, it agreed to acquire development studios Crystal Dynamics, Eidos, and Square Enix Montreal for $300 million.

Committed to Gaming 

The PIF, led by Saudi Crown Prince Mohammed bin Salman, continues to expand its reach in a global gaming industry expected to hit $222 billion in 2022, per Data.ai.

Last month, the fund acquired a 5% stake in Nintendo for $3 billion. It also has investments in Capcom, Activision Blizzard, EA, and others.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LIV CEO Calls New PE Investor ‘White Knight’ Amid Saudi Split

LIV is planning to continue its team golf model post-bankruptcy.

LIV Golf Confusion Builds As Season Finale Details Still Scarce

The $40 million team championship has yet to be canceled.

Saudi PIF Chief Joins Trump Amid LIV Golf Funding Push

It was Al-Rumayyan’s first LIV appearance since PIF pulled funding in April.

LIV Golf Says New Lead Investor Signed, but Big Questions Remain

LIV had been seeking to raise as much as $350 million.
podcast thumbnail mobile
Front Office Sports Today

11/12/26 – LIV Liquidation Plan, Polymarket Layoffs, Russini’s Crashed Debut

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate

FanDuel is hit by customer-friendly betting outcomes during March Madness.
June 4, 2025

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in Revenue

The FanDuel parent company posts big increases in revenue and net income.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand To Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit.