• Loading stock data...
Monday, March 31, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Kurt Busch Drives Jordan Brand to 2nd NASCAR Victory

  • Six-time NBA champion Michael Jordan helped form the 23XI Racing team in 2020.
  • The win marked Jordan’s second as a NASCAR team owner.
Amy Kontras-USA TODAY Sports

Michael Jordan has won again — as a NASCAR owner.

The six-time NBA champion found success on the track as co-owner of the 23XI Racing team when Kurt Busch captured Sunday’s AdventHealth 400 at Kansas Speedway.

It marked Jordan’s second victory — Bubba Wallace won at Talladega last year — since investing a reported $150 million to form 23XI Racing along with NASCAR driver and business partner Denny Hamlin in 2020.

Driving the No. 45 car — a number Jordan once wore while with the Bulls — with the Jumpman logo on the hood and a paint scheme based on the Air Jordan III sneakers Jordan wore in the 1988 NBA All-Star Game, Busch passed Kyle Larson with eight laps to go and went on to victory.

“This is our first win with the 45 car, and with Jordan Brand on the hood, I felt like I had to … race like the GOAT,” Busch said afterward.

Hamlin finished fourth and Wallace 10th to give 23XI Racing three drivers in the Top 10.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

F1’s New Landscape: Parity Near Top, Hamilton’s 10th-Place Debut

The Australian Grand Prix kicked off the new season in Melbourne on Sunday.

Featured Today

Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”
Dec 21, 2024; Hartford, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) looks to pass the ball against USC Trojans guard JuJu Watkins (12) in the first half at XL Center.
March 23, 2025

‘More Value to Be Had’: Were Women’s March Madness Media Rights Undersold?

Could the NCAA have gotten millions more in its latest TV deal?

Jets Offer Most Employees Buyouts

The team offered nearly 70% of its workforce severance packages.
Feb 8, 2025; Dallas, Texas, USA; Mark Cuban watches the game between the Dallas Mavericks and the Houston Rockets at the American Airlines Center.
March 28, 2025

Mark Cuban Says He ‘Fully Expected’ to Run Mavs After Selling Team

Cuban still owns about 27% of the Mavericks.
March 31, 2025

NFL’s QB Market Shake-Up Puts Steelers in Unfamiliar Territory

Conversations are continuing with four-time NFL MVP Aaron Rodgers.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Adam Silver
March 27, 2025

The $6.1 Billion Celtics Sale Is Not Street-Legal Yet

The complex deal still has some league hoops to jump through.
Mar 16, 2025; Inglewood, California, USA; LA Clippers guard James Harden (1) reacts against the Charlotte Hornets during the second half at Intuit Dome.
March 26, 2025

Celtics Sale Has Made Ballmer’s $2B Clippers Stunner a Bargain

The Celtics owners agreed to sell the team for $6.1 billion.
NWSL Ball
March 26, 2025

Boston NWSL Team Tries Second Name: Legacy

Boston Legacy Football Club will replace Bos Nation FC.
March 25, 2025

Diggs to Patriots, Wilson to Giants in Late NFL Free Agency Moves

Russell Wilson and Stefon Diggs agreed to deals Tuesday night.