• Loading stock data...
Wednesday, January 7, 2026

Asics Sidesteps China Controversies, Runs to Profit

  • Asics has raised its outlook for the year.
  • The sports equipment and sneaker maker projects sales to reach $3.48 billion.
Asics/Design: Alex Brooks1
Asics/Design: Alex Brooks2

Sports equipment and sneaker maker Asics has maintained momentum despite market challenges in China for other brands like Nike and Adidas. 

As a result, the Japan-based company projects sales to reach $3.48 billion for FY2021, up from a previous forecast of $3.44 billion. Asics’ raised guidance is the product of better-than-expected results in the company’s Performance Running and Core Performance Sports segments.  

  • Full-year net income is projected to reach $78 million — more than double its guidance.
  • Despite the favorable outlook, the company’s shares are down more than 3% in 2022. 

Asics benefited from the Tokyo Olympics in FY2021. The company was the official sportswear sponsor for the Japan Olympic and Paralympic teams, as well as a Tokyo 2020 Gold Partner. 

More Than Just Sportswear 

Last February, Asics’ investment subsidiary, Asics Ventures Corporation, invested in soccer scouting platform Dreamstock, Inc.

Earlier this month, Asics Ventures made an investment in Run.Edge Limited, a provider of real-time sports video and analysis applications.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ravens Fire John Harbaugh After 18 Seasons and Playoff Miss

The longtime coach was second in tenure in the league.
Sep 28, 2025; West Sacramento, California, USA; Athletics pitcher Elvis Alvarado (61) throws a pitch against the Kansas City Royals during the third inning at Sutter Health Park.

Why the A’s Hit a Legal Snag Trademarking Their Las Vegas Name

The team has been denied twice in attempts to register its new name.
Bobby Witt

Royals Won’t Follow Chiefs to Kansas After Missing Deadline

State officials say they will not change a now-lapsed negotiating deadline.
Dec 2, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) reacts after scoring against the New York Knicks during the second half at the TD Garden.

Celtics Contending Again Despite Cutting $300M in Projected Salary

Jayson Tatum has not been ruled out for the 2025–26 season.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

Lululemon Founder Mounts Board Challenge With Former On CEO

Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
November 28, 2025

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
December 19, 2025

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.