iFIT has filed for an IPO that could raise an estimated $800 million, given demand for the connected fitness company.
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers.
The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers.
The company generated $1.7 billion in revenue in fiscal 2021, up from $851.7 million during the same period a year prior.
IFIT is wasting no time bolstering its portfolio in anticipation of an IPO.
- In July, the company acquired 29029, a producer of endurance hiking events that mirror climbing Mount Everest. Terms of the deal weren’t disclosed.
- That same month, it acquired women’s health and fitness platform Sweat for a reported $300 million.
iFIT’s desire to go public is the result of companies looking to benefit from a home fitness equipment market projected to reach $11.45 billion by 2027.
![[US, Mexico & Canada customers only] Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks head coach Mike MacDonald on the sideline against the New England Patriots during Super Bowl LX at Levi's Stadium.](https://frontofficesports.com/wp-content/uploads/2026/05/USATSI_28190748_168416386_lowres.jpg?quality=80&w=1024)
