• Loading stock data...
Thursday, March 26, 2026

Pac 12, ACC, Big Ten Discuss Alliance

  • The Big Ten, ACC, and Pac 12 are discussing forming an alliance to counteract the growing clout of the SEC.
  • Texas and Oklahoma will leave the Big 12 for the SEC in 2025.
Mickey Welsh, Montgomery Advertiser/Design: Alex Brooks

The Pac 12, ACC, and Big Ten are discussing an alliance that would see the three NCAA conferences coordinate on scheduling — and potentially playoff alignment, as well as NCAA governance.

The news comes in the wake of the SEC beefing up its ranks with Texas and Oklahoma, which will join the conference from the Big 12 in 2025.

Talks have been ongoing for several weeks between the Pac 12, ACC, and Big Ten’s commissioners as they seek to consolidate their power and counteract the SEC’s clout. 

The three conferences and the SEC will meet in September to discuss the specifics of an expanded College Football Playoff.

  • ESPN currently holds the media rights for the College Football Playoff on a $5.6 billion deal that runs from 2014 to 2025, paying $470 million to $475 million annually.
  • The Big Ten distributes an annual $54 million to each of its members from media rights deals, the highest among all college conferences.
  • The Pac 12, ACC, and Big Ten collectively wield 41 votes to the expanded SEC’s 16 in upcoming governance negotiations.

The Big 12 is not believed to be part of the new alliance discussions. 

The conference, which will be down to eight teams when Texas and Oklahoma depart, may still seek to expand or to ally with another conference. The Big 12 and Pac 12 had discussed teaming up, according to previous reports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TGL Season 2 Wraps As Media Rights Talks, Expansion Plans Loom

Los Angeles Golf Club won the SoFi Cup on Tuesday night.
Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.
Tiger Woods of Jupiter Links GC watches his team against Boston Common Golf during TGL match at SoFi Center on March 17, 2026, in Palm Beach Gardens, Florida.

ESPN Ramps Up Coverage For Tiger Woods TGL Return

Tiger Woods won’t be hard to find on ESPN airwaves on Tuesday.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.
Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
March 24, 2026

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
March 24, 2026

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 23, 2026

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.
March 23, 2026

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.