• Loading stock data...
Sunday, July 13, 2025

Pac 12, ACC, Big Ten Discuss Alliance

  • The Big Ten, ACC, and Pac 12 are discussing forming an alliance to counteract the growing clout of the SEC.
  • Texas and Oklahoma will leave the Big 12 for the SEC in 2025.
Mickey Welsh, Montgomery Advertiser/Design: Alex Brooks

The Pac 12, ACC, and Big Ten are discussing an alliance that would see the three NCAA conferences coordinate on scheduling — and potentially playoff alignment, as well as NCAA governance.

The news comes in the wake of the SEC beefing up its ranks with Texas and Oklahoma, which will join the conference from the Big 12 in 2025.

Talks have been ongoing for several weeks between the Pac 12, ACC, and Big Ten’s commissioners as they seek to consolidate their power and counteract the SEC’s clout. 

The three conferences and the SEC will meet in September to discuss the specifics of an expanded College Football Playoff.

  • ESPN currently holds the media rights for the College Football Playoff on a $5.6 billion deal that runs from 2014 to 2025, paying $470 million to $475 million annually.
  • The Big Ten distributes an annual $54 million to each of its members from media rights deals, the highest among all college conferences.
  • The Pac 12, ACC, and Big Ten collectively wield 41 votes to the expanded SEC’s 16 in upcoming governance negotiations.

The Big 12 is not believed to be part of the new alliance discussions. 

The conference, which will be down to eight teams when Texas and Oklahoma depart, may still seek to expand or to ally with another conference. The Big 12 and Pac 12 had discussed teaming up, according to previous reports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard KK Arnold (2)1 dribbles against UCLA Bruins forward Angela Dugalic (32) during the third quarter in a semifinal of the women's 2025 NCAA tournament at Amalie Arena.
July 10, 2025

‘Kind of a Joke’: Frustrations Mount As New NIL Deal Approval Process..

Delays have already led to athletes losing NIL opportunities.
July 10, 2025

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.
July 9, 2025

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Sebastian Rivera (R) tf. Danny Coles 6:47 (20-3). Rutgers University Wrestling vs Princeton in Piscataway, NJ on February 18, 2022.
July 9, 2025

The House Settlement Is Being Appealed. It Won’t Stop Revenue-Sharing—for Now

The settlement’s approval on June 6 triggered an appeals process.
July 9, 2025

Big Ten, Big 12 Commissioners Remain Far Apart on CFP’s Future

A decision on expansion must be made by December.
TSU Hockey at Bridgestone
July 8, 2025

Tennessee State’s HBCU Hockey Ambitions Delayed at Least a Year

The school will not launch the first-of-its-kind program as intended.