• Loading stock data...
Tuesday, September 9, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

As Gym Goers Return, At-Home Fitness Wanes

  • Gyms are approaching pre-pandemic levels.
  • That is cutting into the profits of at-home fitness companies like Peloton.
Design: Alex Brooks

At-home fitness companies surged during the pandemic, but now they’re facing competition from the rivals they temporarily replaced: gyms.

Gym chains like Planet Fitness, 24 Hour Fitness, and Orange Theory are seeing a long-awaited revival — partly at the expense of Peloton and other at-home brands.

  • Research firm Jefferies found that traffic at gyms is at 83% of January 2020 levels and down just 6% from January 2019. 
  • Website visits are up for many gyms as people renew memberships and examine COVID-related policies.
  • Another study from Placer.ai found that gym visits in March were down 21% from that period in 2019, though up 45% from 2020. Foot traffic to gyms grew 21.6% from February to March.

That might be bad news for Peloton and other at-home fitness companies like Hydrow, Mirror, and Tonal.

Peloton expects $4 billion in revenue for its fiscal year and reported a net loss of $8.6 million in the quarter ending March 31, despite year-over-year sales growth of 141%. The company is launching offerings targeted at office workers as it adjusts to the post-pandemic economy.

Web searches for home fitness equipment like weights and yoga mats have fallen from their pandemic highs last spring but remain elevated compared with pre-pandemic years.

California, the country’s most populous state, could cause another uptick in gym memberships. The state lifted the last of its indoor-capacity limits on June 15, allowing businesses to return to pre-pandemic rules.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”
Peloton Bike

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.

Peloton Gets Investor Lawsuit Dismissed in District Court

The lawsuit claiming the company misled investors was dismissed.

Peloton Has Surprise Revenue Bump After Years-Long Slump

The fitness equipment company has struggled to adjust post-pandemic.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.