Tuesday, July 14, 2026

UFC All About Reopening

  • UFC hosted a full-capacity indoor crowd in Jacksonville, Fla, one of the first such events since the pandemic began.
  • Most states still do not permit capacity indoor crowds.
Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks

UFC is once again ahead of the curve.

The MMA promotion company was among the first to host no-audience competitions last year. On Saturday, it hosted one of the first full-capacity indoor events.

UFC 261’s packed crowd of 15,269 fans in Jacksonville produced a rarely-seen visual since shutdowns began in March 2020. Masks were not required, and a significant amount of spectators opted not to wear one, including Tom Brady and YouTube star-turned-boxer Jake Paul.

There have been two other U.S. sporting events with large crowds, both outside:

  • WrestleMania totaled 51,350 fans over two nights at Raymond James Stadium in Tampa on April 10-11. 
  • The Texas Rangers had a full-capacity crowd of 38,238 for their season opener at Globe Life Field in Arlington, Texas.

Ticket sales for UFC 261 brought in around $3.3 million. Kamaru Usman successfully defended his welterweight title with a stunning second-round knockout of Jorge Masvidal.

Many states still do not permit full-capacity outdoor events, let alone indoor ones, but Florida has consistently pushed the envelope on opening up. Jacksonville was also host to UFC 249 last May.

“It’s time to get back to normal,” UFC president Dana White told Rolling Stone. “… you can’t deny it felt pretty [expletive] good to be in Florida this week and be normal.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

UFC Eyes Record-Setting Weekend with McGregor’s Return

Dana White said UFC 329 will be the highest gate in UFC history.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) celebrates after winning the UFC Freedom 250 fight against Ilia Topuria (not pictured) at the White House South Lawn. Mandatory Credit: Amber Searls-Imagn Images

UFC Touts 34M Global Audience for White House Event

The event’s overall audience doubles with the inclusion of international figures.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) fights Ilia Topuria (red gloves) during the UFC Freedom 250 at the White House South Lawn.

UFC Leans Further In to AI With New Meta Rankings

The ranking system debuted with multiple issues.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.