Founded in 2017, WAVE.tv is taking a different approach to growing its media footprint, creating several brands focusing on different sports as opposed to one overarching brand. The company produces programming for platforms like Facebook, Instagram, Snapchat, TikTok and YouTube. It also signed a partnership in June to distribute IMG Media’s content on its platforms. In the past several months, the company has seen its revenue increase 75%.
As WAVE.tv continues to grow, so too does its prospective consumer base. During the quarantine, 48% of 13- to 39-year-olds watched more videos on social media – with 40% watching videos weekly or more frequently on Instagram.
With the Series A funding, WAVE.tv is set to focus on developing its brands – that range from covering the Big Four leagues to amateur athletics – onto new platforms while also pushing into e-commerce and sports betting.
