Friday, August 7, 2026

“The Last Dance” Stays In The Spotlight

  • Episodes 3 and 4 averaged 5.9 million viewers across ESPN and ESPN2 on Sunday night.
  • In total, the four episodes have averaged 6 million viewers.
Michael Jordan
ESPN Films/Netflix/Mandalay Sports Media

ESPN’s Chicago Bulls-focused documentary series “The Last Dance” mirrored the 90’s Bulls on-court play, dominating television ratings on its second night. Episodes 3 and 4 averaged 5.9 million viewers across ESPN and ESPN2 on Sunday night.

In total, the four episodes have averaged 6 million viewers, representing the four most-viewed original content broadcasts on ESPN networks since 2004. It also accounts for the four of the six most-viewed telecasts among adults 18 to 34 since sports were halted in mid-March.

Jason Hehir, the documentary’s director, spoke to GQ about how “The Last Dance” has connected with audiences, saying it “is a communal moment for everyone.” “I think people just wanted to sit down and enjoy this. We haven’t had that kind of monoculture moment during this shutdown. When the Game of Thrones finale aired, I feel like everyone gathered around their TVs and watched that, and we haven’t really had that moment during the shutdown,” he said.

Hehir said that he has not heard from Jordan specifically since the series started to air. However, he has heard from those around Jordan, noting that “everybody’s really thrilled with the ratings and the response that it’s gotten critically.”

While there are still six more episodes of “The Last Dance” remaining, there is already some discussion on what team or player fans want to see in the same treatment. Some of that focus is centering on Kobe Bryant, who, according to ESPN, had a camera crew following his final season with the Los Angeles Lakers during the 2015-2016 season.

The crew got full access to the team’s locker room, training room, practice facility, and even on its charter plane. According to ESPN sources, the footage had been in the editing stages for a potential documentary to be released years from now. Bryant had also seen edited material and provided feedback on it before his passing in January.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
Dec 28, 2025; Cleveland, Ohio, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) looks on after the game against the Cleveland Browns at Huntington Bank Field. Mandatory Credit: Scott Galvin-Imagn Images

Aaron Rodgers Torches ESPN, Fauci, Others on ‘McAfee’

Rodgers didn’t hold back during his half-hour interview.

How the Nostalgia Account 20 Years Ago Sports Went Viral

Nostalgic sports content is proving extremely popular.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
August 6, 2026

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 
Exclusive
August 7, 2026

Clay Travis to Launch New Sports Media Outfit Before Football Season

The new company is expected to include video content from his radio show.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.
August 6, 2026

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
New MLS commissioner Larry Berg speaks with Front Office Sports.
August 5, 2026

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.