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Wednesday, February 11, 2026

The Beginning of Our Medium Adventure

Good Morning,

Two years ago, I would have never seen this coming. What started as a small idea to share the industry insights of the people working in sports, has turned into something much greater than that and something we believe can help push an industry forward.

From Wix, to Squarespace and now Medium, our content has been on a variety of different platforms and seen decent success across the board.

Migrating to Medium was a simple process and one that Russ Wilde had been advocating to me for quite some time. I wish I would have listened earlier.

But now, here we are. Today is the beginning of our adventure on Medium and one that I hope is able to expose the inter-workings of the sports industry to an audience far greater than we have ever had before.

We will bring you the news of the industry.

We will bring you the advice of the industry.

We will bring you the stories of the industry.

But, most of all, we will bring you the people of the industry.

We look forward to this journey with you.

Best,

Adam White

Founder, Front Office Sports

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What to Read

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