Thursday, April 23, 2026

Silver: NBA Local Media Woes Could Hurt Expansion Momentum

NBA expansion has been a hot topic for a number of years. With the league’s media-rights future settled, adding teams could be next on the list.

Alonzo Adams-Imagn Images

Expansion has been a hot topic for the NBA in recent years, with a prevailing thought that the league would add two franchises after it settled its media-rights future.

But even with ESPN, NBC, and Amazon Prime Video starting 11-year, $77 billion deals next season, NBA commissioner Adam Silver doesn’t want to guarantee that the league’s current 30 owners will green-light expansion in the immediate future.

“The current sense is we should be exploring it,” Silver said Thursday night ahead of Game 1 of the NBA Finals. “I don’t think it’s automatic, because it depends on your perspective on the future of the league. Expansion, in a way, is selling equity in the league. And if you believe in the league, you don’t necessarily want to add partners.”

Silver said expansion will be discussed at an owners meeting in July around the NBA Summer League in Las Vegas, which had long been believed to be a front-runner for an expansion franchise alongside Seattle. 

A formal process for adding teams could begin after that. “There’s been no lack of interest,” Silver said, while noting he has so far not engaged with many “unsolicited calls” from prospective cities interested in a team.

“We recognize there are underserved markets in the United States and elsewhere,” Silver said. “And I think markets that deserve to have NBA teams, probably even, if we were to expand, more than we can serve.”

One issue Silver raised for potential expansion franchises is the uncertain state of local media-rights deals in the NBA. “Several of our teams’ regional networks have actually shut down,” he said. “Others have recently come out of bankruptcy. Others seem to be teetering. We’re going through a transition in media.” 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 19, 2025; San Francisco, California, USA; Indiana Fever guard Caitlin Clark (22) dribbles against the Golden State Valkyries during the fourth quarter at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images

All 44 of Caitlin Clark’s Fever Games Will Be on National TV

This season marks the first of the WNBA’s new rights deal.

Fever GM: Team Must Think ‘Long Term’ With Clark Payday Incoming

Sophie Cunningham’s comments about her contract raised eyebrows this week.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.

Featured Today

Quinnipiac women's varsity rugby

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.

NFL Pushes Back As FCC Scrutiny of Media Strategy Grows

The league begins to answer the growing questions coming from Washington.
April 22, 2026

NFL Draft’s Recent No. 1 QB Success Raises Stakes for Raiders

A quarterback is expected to lead the draft for the fourth straight year.
April 22, 2026

Six NFL Teams Have Multiple First-Round Picks—and Big Questions

Six franchises face big questions on and off the field.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Nelly Korda takes part in the first round of the 2025 CME Group Tour Championships at Tiburon Golf Club at the Ritz Carlton Golf Resort in Naples on Thursday, Nov. 20, 2025.
April 21, 2026

LPGA Season Kicks Off With First Major—and a $60K Plunge Pool

The Chevron Championship tees off Thursday in Houston.
April 21, 2026

NBA Coaching Carousel Could Shake Up College Basketball

Dusty May and Todd Golden could get NBA coaching looks.
April 21, 2026

NWSL Will Add Its 18th Team in Columbus

The league wanted to award another expansion team for 2028 this year.
April 21, 2026

NFL Rookie Deals Will Top $50M for the First Time Since 2010

This year’s top pick will make nearly $55 million.