Friday, May 1, 2026

If Cooper Flagg Really Returned to Duke, He Could Delay a $400M Payday

The Duke star told The Athletic that he wants to come back to Duke next season. He’d be pushing back the window to sign an enormous NBA deal.

Zachary Taft-Imagn Images

Logic does not always align with what the heart wants. Such is the dilemma for Duke freshman Cooper Flagg, who told The Athletic last week that he wants to return to Durham for another season despite being the projected No. 1 overall pick in the 2025 NBA Draft.

“Shit,” Flagg said. “I want to come back next year.”

The full report made it seem as though Flagg and his family know his time in Duke is likely up after this season. But the influx of NIL (name, image, and likeness) money in the NCAA has made the prospect of staying another year in college more enticing for amateurs. 

Last December, top high school recruit AJ Dybantsa reportedly received a $7 million deal to play at BYU. The first-year salary of 2024 No. 1 pick Zaccharie Risacher is around $12.5 million, but the delta between the NBA and NCAA could be justified by another year of fine-tuning in the amateurs and the opportunity to win a national championship.

However, the decision, particularly for top prospects like Flagg and Dybantsa, is not only about their rookie-scale contract. It’s also about their long-term deals, which can be exponentially larger than their rookie deals.

By staying another year in college, Flagg would delay his second NBA contract by a year. A rookie deal lasts four years, so if Flagg were to opt into the 2025 draft, he’d start his second contract by the 2029–2030 season. The rookie scale maximum can be worth 30% of a team’s salary cap, and assuming a 10% maximum cap increase (the 2024–2025 salary cap is $140.59 million), Flagg’s second contract could be worth as much as $398.5 million over five years—or nearly $80 million per year.

Even a conservative 4% average salary cap increase over the next four years would leave Flagg’s potential maximum contract at around $301 million starting in the 2029-2030 season, about $60 million per year.

Flagg isn’t assured a maximum contract following his first deal, though most recent top picks have received max deals, including Cade Cunningham, Anthony Edwards, and Zion Williamson. Even 2018 No. 1 pick DeAndre Ayton, who didn’t agree to a max extension, signed a multiyear deal worth $33 million annually.

It’s likely that Flagg will still receive bigger contracts throughout his career, as long he lives up to the hype. But delaying life-changing, guaranteed money by one year is hard to justify, especially considering injury risk.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Mark Cuban Admits He Wanted to Buy Back Mavericks

“That’s just not the game anymore.”
Jan 29, 2026; Washington, District of Columbia, USA; Former Washington Wizards guard John Wall looks on before a game against the Milwaukee Bucks at Capital One Arena. Mandatory Credit: Daniel Kucin Jr.-Imagn Images

John Wall Joins Howard As President of Basketball Operations

Wall has already weighed in on the Bison’s roster.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May celebrates with the trophy after defeating the UConn Huskies in the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Dusty May: Another Men’s Championship Will Cost $10M or More

“We anticipate it to be much greater next year,” May told FOS.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

CFTC: ‘Biggest Issue Is Manipulation’ in Sports Event Contracts

Michael Selig says his agency is in talks with “all the major sports leagues.”

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Mar 25, 2026; Miami Gardens, FL, USA; Elena Rybakina (KAZ) salutes the crowd after her natch against Jessica Pegula (USA) (not pictured) on day nine of the 2026 Miami Open at Hard Rock Stadium.
April 27, 2026

Tennis Star Calls Out ‘Wrong’ Electric Line-Calling System in Madrid

A stomach virus has spread across the Madrid Open.
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.
April 27, 2026

Texas Tech QB Sorsby to Seek Treatment for Gambling Addiction

The NCAA has reportedly opened an investigation into Sorsby’s betting activity.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
Indiana University quarterback Fernando Mendoza speaks to the media at the 2026 NFL Combine.
April 24, 2026

Fernando Mendoza Will Arrive in Unique Raiders Situation

The top pick enters the league with high intrigue and higher expectations.
April 24, 2026

Carlos Alcaraz Withdraws From French Open Due to Wrist Injury

Jannik Sinner would secure a career Grand Slam with a French Open title.
April 23, 2026

Project B Says Mitchell Still In After Comments on Playing Abroad

Mitchell signed a one-year, $1.4 million supermax deal earlier this month.