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What to Read
by Eric Fisher
‘Massive Disruption’ for MLB, NHL Teams: Comcast, DSG Deal Expires
Bally Sports parent and the second-largest U.S. cable distributor fail to come to terms.
New Report Shows How Bookie Laundered Ohtani’s Stolen Cash
Ohtani’s stolen money wound up in a Las Vegas casino.
by Eric Fisher
The A’s Still Have a $1.5B Question: Where’s the Money Coming From?
Team owner John Fisher reportedly looks to raise $500 million to help fund a new ballpark.
by Eric Fisher
Nike’s Failed Attempt at ‘Innovating’ MLB Uniforms Leads to an About-Face
Nike is set to make a series of changes to the MLB uniforms after unrelenting criticism.
Featured Today
by Eric Fisher
Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger
During a historic wave of development, drawings wield more power than ever.
April 27, 2024
More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting
Whether making or missing out on millions, more prospects are staying home.
April 21, 2024
Everything You Need To Know About the Legal Attempts To Kill the ACC
Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024
A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win
With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
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The Most Advanced Tech at the Women’s World Cup Might Surprise You
This year’s OCEAUNZ introduces connected ball technology to the women’s game.
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Creating Fan-Centric Content With AI
WSC’s highlight automation improved the speed of ESPN’s content creation.
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Rewriting the Sports Media Playbook
WSC’s highlight automation improved Clemson’s content strategy and overall growth.
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Rapid Returns: How Technology Is Getting You Back to Your Seat
How Oracle’s POS technology is helping fans get back to their seats faster.
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Re-Imagining Storytelling With AI
Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
December 4, 2022
Audi Gears Up for F1 with Major New Facility
Audi is building a 10,000 square-foot building to support its F1 efforts.
November 22, 2022
Meta’s Plans for VR Fitness Could Hit Snag
A government agency is looking to block an acquisition by Meta.
November 15, 2022
Nike Jumps Further into Metaverse With Virtual Sneaker Platform
The world’s largest sportswear company is taking its talents to the metaverse.