Monday, May 4, 2026

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 22, 2026; Saint Paul, Minnesota, USA; Minnesota Wild center Joel Eriksson Ek (14) celebrates his goal with teammates during the second period in game three of the first round of the 2026 Stanley Cup Playoffs against the Dallas Stars at Grand Casino Arena.

Main Street Sports Now One Step Closer to Official Demise

The embattled regional sports network operator reaches another inflection point.
San Francisco, CA - February 5, 2016- The GeneralÕs Residence at Fort Mason: Stephen A. Smith and Skip Bayless on the remote set of First Take during coverage for Super Bowl 50.(Photo by Tony Avelar / ESPN Images)
exclusive

Skip Bayless to Appear on ESPN’s ‘First Take’ on Friday

Bayless previously hosted “First Take” from 2007 to 2016.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.

Kentucky Derby Breaks Viewership Record with 19.6M

The Kentucky Derby is one of the most-watched U.S. sports events.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Empty tennis courts

‘In Shock’: Why College Tennis Programs Are Disappearing

In just one week, four D-I schools announced they’d eliminate tennis programs.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May celebrates with the trophy after defeating the UConn Huskies in the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
April 30, 2026

Dusty May: Another Men’s Championship Will Cost $10M or More

“We anticipate it to be much greater next year,” May told FOS.
Jan 29, 2026; Washington, District of Columbia, USA; Former Washington Wizards guard John Wall looks on before a game against the Milwaukee Bucks at Capital One Arena. Mandatory Credit: Daniel Kucin Jr.-Imagn Images
April 30, 2026

John Wall Joins Howard As President of Basketball Operations

Wall has already weighed in on the Bison’s roster.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Nov 15, 2025; Provo, Utah, USA; The BYU Cougars offense lines up against the Texas Christian University Horned Frogs defense during the first half at LaVell Edwards Stadium.
April 29, 2026

Big 12 Presidents Approve Deal With RedBird Capital

“We’ve got a strong bench now,” Brett Yormark told FOS about the deal.
April 29, 2026

NCAA To Pay Millions to Tennis Players, Tweak Prize Money Rules

The settlement says the NCAA already changed its prize money rules.
April 29, 2026

Dusty May Says Unsigned Michigan Deal Is Just a ‘Formality’

May told FOS he won’t sign his new contract until July. 
UConn Huskies forward Tarris Reed Jr. (5) backs down Michigan Wolverines center Aday Mara (15) on Monday, April 6, 2026, during the NCAA men’s basketball national championship game at Lucas Oil Stadium in Indianapolis.
April 28, 2026

NCAA Nears Decision to Expand, but Key Steps Remain 

“No final recommendations or decisions have been made at this time.”