Friday, May 8, 2026

Championship Paydays: Coaches Cash In on Conference Title Wins

Arizona State claim the Big 12 title in its first year in the conference, and coach Kenny Dillingham has an extra $395,000 coming his way.

Brett Davis-Imagn Images

In the inaugural year of the 12-team College Football Playoff, and amid a continued wave of head-spinning conference realignment, college football’s championship weekend brought great excitement on the field, even if not every game had a trip to the Playoff on the line.

Every Power 4 conference title game featured a first-year conference newcomer, and No. 15 Arizona State (11–2) became the first to claim its conference title, beating No. 16 Iowa State on Saturday afternoon. And since ASU has locked down its spot in the CFP, the Big 12 gets $4 million. 

Every conference, in fact, gets a $4 million guaranteed payout for each member school that makes the Playoff, then another $4 million for making the second round, $6 million for making the semifinals, and another $6 million for appearing in the national championship game. (Each school also gets $3 million per CFP round for its travel expenses.)

That puts the Big Ten and SEC in very lucrative positions, with four schools each in the current top 12, though that could reshuffle after Saturday’s results. No. 2 Texas (11–2) could have been the next newcomer to claim a title Saturday, but lost the SEC championship in overtime to No. 5 Georgia—its second loss this season to the Bulldogs (11–2). 

Title Game Bonuses

Several coaches earned significant bonuses for their teams’ performances in conference title games, with some securing spots in the College Football Playoff.

Kenny Dillingham, Arizona State: The 34-year-old has a $395,000 bonus coming his way for the Sun Devils’ 45–19 win over the Cyclones (10–3).

Kirby Smart, Georgia: He’ll pocket $300,000—$100,00 for playing in the SEC title game and $200,00 for winning it—and Georgia will score a first-round Playoff bye. Smart, according to USA Today, will also collect another $175,000 for his Bulldogs playing in the CFP.

Dan Lanning, Oregon: The No. 1 Ducks beat No. 3 Penn State 45–37, making quite a statement in its first season in the conference. Lanning had already earned a $100,000 bonus for making the title game and another $200,000 for Oregon’s 12th regular-season win. With the win, he added another $150,000 to his earnings by securing the school’s first Big Ten title.

Dabo Swinney, Clemson: In the ACC championship game, No. 17 Clemson knocked off No. 8 SMU, 34–31, keeping its CFP hopes alive. Swinney had already earned $50,000 for making it to the title game. With the victory, he added another $200,000 to his earnings and stands to earn an additional $75,000 if the Tigers make it to the CFP.

Spencer Danielson, Boise State: Danielson collected a $66,000 bonus for guiding his team to the Mountain West crown. The No. 10 Broncos topped No. 20 UNLV, 21–7, in the MWC title game Friday, likely securing Boise State (12–1) a spot in the College Football Playoff. 

Jeff Monken, Army: The No. 24 Black Knights (11–1) claimed their first American Athletic Conference title in 134 years by routing Tulane 35–14 on Friday, giving Monken a $50,000 bonus.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Skip Bayless, Stephen A Smith Shae Cornette First Take
opinion

Skip Bayless Re-Energizes ‘First Take’ in ESPN Return

Will more appearances by Bayless follow?
Apr 23, 2026; Pittsburgh, PA, USA; NFL commissioner Roger Goodell holds a Terrible Towel during the 2026 NFL Draft at Acrisure Stadium.

All Eyes on Networks, Streamers as NFL Readies Schedule Release

The highly anticipated slate will drop on Thursday.

Ex-Ohio University Football Coach Sues School Over Firing

Smith admitted to having a romantic relationship with an undergraduate.
exclusive

What Illinois’s $20M Jumbotron Says About the Future of CFB Stadiums

Illinois installed the largest video display in college football in January.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines guard Roddy Gayle Jr. (11) goes up for a rebound against Connecticut Huskies guard Braylon Mullins (24) and Connecticut Huskies forward Tarris Reed Jr. (5) in the first half during the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Expanded Basketball Tournaments Will Yield NCAA $50M a Year

The deal guarantees the NCAA will be able to cover additional operating expenses.
May 7, 2026

Most Big 12 Schools Turning Down $30M RedBird Credit Line

11 schools say they’re declining the money. They have a one-year window.
May 7, 2026

Tournament Darling LIU Had 1,000 Ineligible Athletes, NCAA Says

LIU merged its Brooklyn and Long Island campuses in 2019. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 6, 2026

Kentucky Signs Former Top 10 WNBA Draft Pick

NBA draft pick James Nnaji also returned to college.
May 6, 2026

Will Wade Could Follow the Illinois Blueprint at LSU

LSU re-hired Wade in March after firing him in 2022. 
Feb 6, 2026; Fayetteville, AR, USA; The Arkansas Razorbacks logo is displayed behind home plate during the Arkansas Razorbacks scrimmage at Baum-Walker Stadium
May 6, 2026

Arkansas Men’s Tennis Coach: ‘Disbelief’ After Team Axed

Jay Udwadia spoke with FOS about the university’s decision to axe tennis.
Jan 19, 2026; Miami Gardens, FL, USA; American businessman and television personality Mark Cuban before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive
May 5, 2026

Mark Cuban Says He Paid for Indiana’s Fernando Mendoza Deal

Cuban’s first donation to Indiana football was well spent.