Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Why NBA Western Execs Are Pushing for End to Conference Seeding

The playoff format will only change if over 75% of NBA teams agree on the proposal—and it will be hard to convince the Eastern Conference teams.

Gary A. Vasquez-Imagn Images

The NBA playoff format is being questioned once again, but, unsurprisingly, only by half of the league.

Western Conference executives are pushing for a new playoff format where the top 16 teams are seeded regardless of conference, according to ESPN. The concept has been floated for years around NBA circles, but has returned to the spotlight this season given the noticeable gap between the two conferences.

As of Saturday, only four Eastern Conference teams hold a record of .500 or better. The West has a 43–22 record (.662 winning percentage) over the East in head-to-head games this season, which is on pace for the biggest margin in NBA history.

Executives are eyeing a potential league expansion, which may happen within the next three years, as the time to propose the new format. The NBA may add two new teams out West (Las Vegas and Seattle), which could potentially move a few teams to the Eastern Conference.

However, even with the shift, Western Conference teams have an uphill battle to make a change as they would need more than 75% of the league to approve the proposal, which would mean 23 teams voting for it before league expansion. Eastern Conference teams will not be easy to convince.

Historical Numbers

The Western Conference’s superiority in the NBA is not a small sample size. Over the last 25 seasons, not even including this year, the West had a better record in the head-to-head regular season battle 22 times. The West is 6,108–4,816 against the East in that timeframe, for a .560 winning percentage. The NBA Champion was a Western Conference team in 16 of those 25 years.

Over the last few years, it seemed like the East was closing the gap—especially after the West had won the head-to-head battle and overall regular season record for 12 seasons in a row from 2009 to 2021.

The East’s record was trending up from 2018 to 2021, then the conference prevailed over the West in back-to-back seasons (2021–2022 and 2022–2023). But then last year, the tides turned around again completely, with the West winning 57.7% of its games against the East, 10% more than the previous season.

Despite the West’s dominance, this year’s title favorite remains the Celtics—though that may be in part because of a relatively weaker path to the finals than their Western Conference counterparts.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS

Storm Apologize for Owner Comments to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.

Major Figure in NBA Betting Case Pleads Guilty to Poker Fraud

Shane Hennen is implicated in all three federal gambling probes. 
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Exclusive

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026
July 29, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Aug 22, 2025; Detroit, Michigan, USA; Fans gather at the 15th tee during the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort. Mandatory Credit: Aaron Doster-Imagn Images
July 28, 2026

LIV Golf to Cancel $40M Season Finale in Michigan

LIV Michigan had been scheduled for Aug. 27–30.