• Loading stock data...
Sunday, March 22, 2026

Why NBA Western Execs Are Pushing for End to Conference Seeding

The playoff format will only change if over 75% of NBA teams agree on the proposal—and it will be hard to convince the Eastern Conference teams.

Gary A. Vasquez-Imagn Images

The NBA playoff format is being questioned once again, but, unsurprisingly, only by half of the league.

Western Conference executives are pushing for a new playoff format where the top 16 teams are seeded regardless of conference, according to ESPN. The concept has been floated for years around NBA circles, but has returned to the spotlight this season given the noticeable gap between the two conferences.

As of Saturday, only four Eastern Conference teams hold a record of .500 or better. The West has a 43–22 record (.662 winning percentage) over the East in head-to-head games this season, which is on pace for the biggest margin in NBA history.

Executives are eyeing a potential league expansion, which may happen within the next three years, as the time to propose the new format. The NBA may add two new teams out West (Las Vegas and Seattle), which could potentially move a few teams to the Eastern Conference.

However, even with the shift, Western Conference teams have an uphill battle to make a change as they would need more than 75% of the league to approve the proposal, which would mean 23 teams voting for it before league expansion. Eastern Conference teams will not be easy to convince.

Historical Numbers

The Western Conference’s superiority in the NBA is not a small sample size. Over the last 25 seasons, not even including this year, the West had a better record in the head-to-head regular season battle 22 times. The West is 6,108–4,816 against the East in that timeframe, for a .560 winning percentage. The NBA Champion was a Western Conference team in 16 of those 25 years.

Over the last few years, it seemed like the East was closing the gap—especially after the West had won the head-to-head battle and overall regular season record for 12 seasons in a row from 2009 to 2021.

The East’s record was trending up from 2018 to 2021, then the conference prevailed over the West in back-to-back seasons (2021–2022 and 2022–2023). But then last year, the tides turned around again completely, with the West winning 57.7% of its games against the East, 10% more than the previous season.

Despite the West’s dominance, this year’s title favorite remains the Celtics—though that may be in part because of a relatively weaker path to the finals than their Western Conference counterparts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Sues DraftKings Over March Madness Trademark Infringement

NCAA president Charlie Baker has also gone after prediction markets.

WNBA, WNBPA Sign Term Sheet for 7-Year CBA

Next, the players and board of governors will vote to ratify.
Mar 17, 2025; New Orleans, Louisiana, USA; Detroit Pistons guard Cade Cunningham (2) reacts after a score next to center Jalen Duren (0) during the first half against the New Orleans Pelicans at Smoothie King Center.

How Cade Cunningham’s Injury Could Cost Pistons Nearly $50M

He’s four games shy of hitting the 65-game threshold for NBA awards.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
Acrisure Stadium in Pittsburgh

How Pittsburgh Is Remaking Itself for the NFL Draft

Local schools, hotels, and transit systems all adjust to forthcoming influx.
Apr 16, 2025; Washington, DC, USA; FIFA President Gianni Infantino speaks during a press conference at Audi Field.
March 19, 2026

FIFA Issues Light Fine to Israel Over Palestinian Team Complaint

FIFA said the West Bank’s status “remains an unresolved…highly complex matter.”
Jan 19, 2026; Miami Gardens, FL, USA; Egon Durban walks on the sideline with Tom Brady before the CFP National Championship college football game between the Indiana Hoosiers and the Miami Hurricanes at Hard Rock Stadium. Mandatory Credit: Kirby Lee-Imagn Images
March 20, 2026

NFL Owners To Vote on Raiders Succession Plan

The plan creates a path for the Raiders to leave the Davis family.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 17, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks guard Gary Harris (11), left, Milwaukee Bucks forward Giannis Antetokounmpo (34) and Milwaukee Bucks forward Taurean Prince (12) watch the game against the Cleveland Cavaliers from the bench in the second half at Fiserv Forum. Mandatory Credit: Michael McLoone-Imagn Images
March 19, 2026

Bucks–Giannis Standoff Adds Fuel to NBA’s Tanking Crisis

The Bucks reportedly want to shut Antetokounmpo down for the season.
Oct 29, 2025; Kansas City, Missouri, USA; USA Head Coach Emma Hayes speaks with midfielder Lo’eau Labonta (11) during the second half of the match against New Zealand at CPKC Stadium.
March 19, 2026

FIFA Rules All Women’s Teams Must Have Female Coaches

One head or assistant coach must be a woman for FIFA competitions.
Jan 18, 2026; Foxborough, MA, USA; New England Patriots head coach Mike Vrabel reacts to call by the referees in the third quarter against the Houston Texans in an AFC Divisional Round game at Gillette Stadium.
March 19, 2026

NFL Eyes Replacements If League Doesn’t Reach Referee CBA Deal

The league is amassing a list of alternates as labor negotiations continue.
Mar 7, 2026; San Jose, California, USA; New York Islanders goaltender Ilya Sorokin (30) warms up before the game against the San Jose Sharks at SAP Center at San Jose
March 19, 2026

World Cup of Hockey Will Return, But Russia Question Looms

The NHL and NHLPA’s event isn’t bound to the IIHF’s Russia ban.